Reddit Launches New ‘Meet Your Maker’ Advertising and marketing Case Research Sequence

Have you ever thought-about Reddit on your advertising and marketing efforts?

You probably have, you’ve additionally probably thought-about the how, with Reddit, in occasions previous no less than, not being the obvious promotional possibility for manufacturers, whereas its steadily increasing vary of advert choices additionally raises extra questions as to the most effective method for every enterprise.

This may assist – immediately, Reddit has introduced a new video series that can spotlight how varied manufacturers have efficiently used the platform to spice up their model consciousness and gross sales.

The brand new collection, titled ‘Meet Your Maker’, takes an interview-based method, offering direct perception from the advertising and marketing leaders at every model.

As defined by Reddit:

“Hosted on the Reddit for Enterprise microsite, and accompanied by downloadable expanded case research, Meet Your Maker affords entrepreneurs a glimpse into the technique and considering behind greatest in school campaigns on Reddit. As an ongoing collection, Meet Your Maker’s homepage might be up to date frequently with new episodes and case research spotlighting how manufacturers are utilizing Reddit in progressive and inventive methods.”

Reddit 'Meet Your Maker'

It may very well be simply the factor it’s essential to get your head round Reddit advertisements, and the potential that they provide – and with over 50 million daily active users, in additional than 100,000 energetic, engaged communities, there’s undoubtedly potential for viewers analysis and connection, in a variety of the way.

Although it does appear that Reddit has taken a slight backwards step of late, by way of utilization.

On the finish of 2019, Reddit reported having 430 million monthly active users, which it altered in 2020, as a substitute reporting 52 million daily actives. There’s no definitive correlation between every day and month-to-month utilization, so solely Reddit would know for certain, however that probably factors to a decline in customers – except solely round 12% of its month-to-month customers are logging in each day.

However much more not too long ago, on Reddit Press site, it’s now reporting 50 million customers.

Reddit usage stats

May or not it’s that Reddit, like each different platform, has misplaced some floor to TikTok?

That might make sense. Reddit is a key supply of memes and developments, which can also be now TikTok’s bread and butter, and perhaps that signifies that a couple of much less folks are actually logging onto Reddit every day because of this.

Both approach, scale isn’t probably the most related viewers stat for many manufacturers, and in the event you’re trying to get your promotions in entrance of a extremely engaged, viewers, there may very well be worth in subreddit concentrating on – and these new case examine notes might present the ideas it’s essential to take advantage of your efforts.

You’ll be able to try Reddit’s ‘Meet Your Maker’ collection here, which might be frequently up to date with new episodes as they change into accessible.

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