Report Appears on the Most Generally Shared Life Occasions on Instagram and TikTok
Social media is the place individuals share their large life occasions and updates, as a way to preserve family and friends knowledgeable, and have a good time main milestones, adjustments, and many others.
However what life occasions are individuals most definitely to share in every app?
The staff from Confused.com just lately undertook a broader study of life trends, which additionally checked out the preferred life occasion postings on Instagram and TikTok, primarily based on hashtag use, which might present some useful context on your content material planning, and how you can join with the appropriate audiences in every app.
First off, on Instagram – listed below are the highest ten most shared life occasions inside Instagram posts:
These are all pretty logical, with the bulk being celebratory occasions – although the variance in put up quantity for every is value noting.
Based mostly on this, a model would possibly wish to contemplate advertising and marketing to new residence patrons within the app, or put up about new hires, or make it an even bigger focus for campaigns primarily based round these key life occasions.
On TikTok, the highest 10 itemizing is comparable, with some slight variances.
‘Separation’ is far increased on TikTok (coming it at eleventh on the record on IG), whereas ‘Marriage’ shouldn’t be as excessive (twenty third on TT). Unsure what meaning – I might initially conclude that TikTok’s youthful viewers would end in much less dialogue of marriage, however separation is a key focus (as is divorce) so…
Perhaps separated individuals are extra prone to bounce onto TikTok to discover a new associate.
‘Gender reveal’ can also be an even bigger deal with TikTok (thirteenth on IG), whereas ‘Dying’ and ‘Funeral’ each make the highest 10.
A few of these tendencies would relate to the variance in viewers demographics, however it’s attention-grabbing to notice the variations, and the way vital every matter is throughout the 2 apps.
After all, for essentially the most half, this analysis doesn’t reveal a lot that you simply didn’t already know – each apps are used for celebratory posts and main bulletins, which incorporates all the large life milestones and shifts.
However it’s attention-grabbing to match the recognition of every, and to contemplate how that would relate to your advertising and marketing and outreach, consistent with utilization.
You may learn Confused.com’s full report here.