Skittles Takes Out Twitter’s ‘Model Bracket’ Competitors for 2022

Twitter’s 2022 ‘Brand Bracket’ competition is now full, with Skittles taking out the highest prize after defeating numerous different model handles in head-to-head polls on its approach to victory.

Twitter’s Model Bracket promotion ties into the NCAA Ultimate 4 match, pitting model Twitter presences in opposition to one another in its personal match of tweeting champions.

As you’ll be able to see right here, every model was matched up with others within the bracket format, with Twitter customers then polled on the face off in every spherical, which ultimately noticed Skittles defeat the notoriously quick-witted @Wendy’s account for model Twitter supremacy.

So what’s so good in regards to the @Skittles account?

Skittles’ social media workforce is fairly in tune with total net traits, and makes use of them in its tweets, tapping into standard matters.

For instance, @Skittles shared this on the peak of the hype round Netflix documentary ‘The Tinder Swindler’.

Skittles additionally appears to hyperlink into standard fandoms, with references and in-jokes to assist enhance its enchantment to area of interest communities.

Whereas it additionally hyperlinks into the extra standard traits.

It additionally has its personal, ongoing memes, with its backwards and forwards on lime Skittles being its hottest in-joke.

Actually, Skittles takes a considerably comparable method to Wendy’s, in aligning with key net traits and shifts, and including its personal take. A few of them catch on, some don’t, however the Skittles social media workforce clearly has sense of what’s taking place on-line – which might be the most important takeaway for manufacturers trying to higher perceive the right way to enhance your tweet enchantment, at the very least with respect to successful Twitter’s personal Model Bracket competitors.

The actual query, after all, is whether or not such efforts drive gross sales, and solely Skittles would know that. However undoubtedly, this method helps to extend dialogue and chatter across the model, boosting model consciousness and maximizing engagement within the app.

That might be a worthwhile method, and the important thing lies in hiring social media managers who really perceive the web panorama, and the right way to translate traits in an genuine and brand-aligned approach – with out coming off as cringey.

@Skittles is an efficient instance of such, and it’s no massive shock to see it win Twitter’s second Brand Bracket event.