The best way to Create a Social Media Calendar for 2022 (Suggestions and Templates)
A social media calendar is a lifesaver for busy social entrepreneurs.
If you create and submit content material on the fly, you’re vulnerable to typos, tone issues, and different errors. It’s a lot safer—and extra environment friendly—to dedicate a particular time in your workday to create, tweak, proofread, and schedule posts.
Along with making your workday much less worrying, a social media calendar may also help you propose an efficient content material combine. You’ll be able to search for alternatives to bolster social messaging throughout platforms. And, you’ll be capable of time your posts to succeed in the biggest attainable viewers.
Learn on and we’ll information you thru the steps essential to make your personal, practical social media content material calendar. We’ve included some free social media calendar templates to get you began!
Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
A social media calendar is an overview of your upcoming social media posts. It can be organized in the form of a spreadsheet, Google calendar or interactive dashboard (if you’re using a social media management tool).
A social media calendar usually includes some combination of these elements for each post:
- The date and time it will go live
- The social network and account where it will be published
- Copy and creative assets (i.e., photos or videos) required
- Links and tags to be included
Social media content creation and posting take time and attention every single day. A social media calendar lets you plan ahead, batch your work, avoid multitasking, and note down all your content ideas for later.
Social media planning calendar tools even allow you to schedule social media posts ahead of time to submit robotically, so you may share content material day by day with out logging into all of your social platforms each hour on the hour.
The typical web consumer commonly makes use of 7.5 social media platforms. For social media managers, the quantity could be a lot larger. Getting organized with a social media calendar and pres-scheduled posting is a important a part of managing multiple accounts.
Placing somewhat work in upfront to plan your content material frees up time to make use of the higher-value (and extra enjoyable) expertise in your toolbox, like strategic planning and marketing campaign brainstorming.
There is no such thing as a exhausting and quick rule about how typically you must submit on social media. That mentioned, there are some generally accepted best practices to make use of as a baseline.
A very powerful rule, regardless of how typically you determine to submit, is to submit on a constant schedule.
Sticking to an everyday schedule is essential so your followers and followers know what to anticipate. It’s additionally a great way to make intelligent (fairly than cringey) use of weekly hashtags like #MondayMotivation. (Personally, I desire #MonsteraMonday, however which may not be for everybody.)
For a real-world instance, check out the weekly content calendar for The Winnipeg Free Press. True, this isn’t particularly a social media content material calendar, nevertheless it’s a content material calendar all the identical. And it reveals how a weekly plan may also help anchor constant content material concepts.
Supply: Winnipeg Free Press
A content material framework like this provides you one much less factor to consider as you create your posts every week. And scheduling your posts upfront permits you to persist with your posting schedule whereas additionally making certain you have got high quality content material queued up and able to go.
Social media calendar instruments make sure you submit persistently on the optimum instances to your viewers, even when these instances don’t line up together with your core working hours, which leads us to…
When your content material is deliberate out upfront, and also you’ve arrange your content material to submit robotically on the proper instances, you may really take day without work. No logging into your work accounts on Thanksgiving, or late at night time, or early within the morning.
It’s no exaggeration to say that for busy social media managers, making a social media calendar is an act of self-care.
Reminder to our neighborhood, test in in your psychological well being. Take a break free out of your screens when you may ❤️
— Hootsuite 🦉 (@hootsuite) March 4, 2022
Planning posts forward of time permits you to test your work and construct a security web into your workflow. Copy-editing, fact-checking, and clearing content material with organizational stakeholders are all a lot simpler whenever you’re working upfront.
A social media calendar—particularly one with workforce member approvals in-built—is one of the best ways to forestall the whole lot from mildly embarrassing errors like minor typos all the way in which as much as a high-key social media crisis.
Social media manufacturing values have skyrocketed for the reason that early days. At the moment, it’s commonplace for a single social media submit to have a complete workforce of creatives behind it: copywriters, designers, video editors, photographers, and perhaps even make-up artists and stylists.
Asking your workforce to drop the whole lot for an emergency Instagram Reel just isn’t going to win hearts or minds. And it’s not going to lead to your absolute best content material or a cohesive account. A social media calendar helps you allocate your belongings—each human and digital—successfully, in order that your workforce has the respiratory room to do their finest work.
A protracted-term plan permits you to craft a constant model voice and content material that helps your social media advertising and marketing targets and past.
Planning your content material in a calendar forces you to regulate what’s occurring in, properly, the calendar. This implies you’re ready for the whole lot from Daylight Financial savings Time to the Tremendous Bowl. (And the whole lot in between: We’re taking a look at you, Nationwide Pizza Day.)
— Seattle Kraken (@SeattleKraken) February 10, 2022
We’ve created a Google Calendar of holidays you should use to border social media posts, and you may simply import it into your personal Google Calendar to present your content material planning somewhat further relevance.
Borrowing from the publishing world once more, check out the editorial calendar for Charlotte Parent magazine. It clearly reveals how the general content material themes and particular articles deliberate for the 12 months align with related occasions, like Mom’s Day and Father’s Day.
Supply: Charlotte Parent
Apart from timing your in-house content material to each mainstream and obscure holidays and occasions, planning your content material upfront offers you the lead time to consider alternatives to accomplice with different manufacturers. Or to approach influencers about working collectively on sponsored content material.
Influencers and bloggers seemingly have their very own editorial content material calendars, which you possibly can entry by way of their media kits. That is one other alternative to search for partnership alternatives by way of content material planning.
What will get scheduled will get completed, and what will get measured will get improved.
Your social media analytics have plenty of insights for you. A social media content material calendar supplies the chance to review and soak up that info and tie what you be taught again to the content material you deliberate. Then, you may work on bettering lackluster outcomes and producing extra of your finest content material.
Use your calendar to plan out an A/B testing strategy to information you in direction of the suitable sort of content material, format, submit frequency, and time of day to submit for every social platform.
For instance, Hootsuite makes room in its posting calendar for social media experiments to ensure the workforce is working from real-world outcomes, not simply theories.
Earlier than you can begin constructing your social media posting calendar, you’ll want to have a transparent image of your present social media accounts.
Use our social media audit template to create a exact, up-to-date report of:
- Impostor accounts and outdated profiles
- Account safety and passwords
- Objectives and KPIs for every branded account, by platform
- Your viewers, their demographics and personas
- Who’s accountable for what work in your workforce
- Your most profitable posts, campaigns and ways
- Gaps, underwhelming outcomes, and alternatives for enchancment
- Key metrics for measuring future success on every platform
As a part of your audit, make a remark of how typically you’re at the moment posting on every social community. Additionally have a look at your analytics for any clues about how your posting frequency or time of posting impacts engagement and conversions.
Deciding what sorts of content material to submit is a key a part of your social media technique — and an essential step to constructing a social media calendar. There are a few normal content material combine formulation you should use to get began:
- One-third of your posts promote what you are promoting or drive conversions.
- One-third of your posts share curated content from business thought leaders.
- One-third of your social posts contain private interplay together with your followers.
- 80 p.c of your posts are designed to tell, educate, or entertain
- 20 p.c of your posts straight promote what you are promoting or drive conversions
You’ll additionally want to find out which social channels to make use of for which varieties of content material, and which of them will not be crucial for you in any respect.
Your social media calendar gained’t look precisely like anybody else’s. For instance, a small enterprise proprietor doing their very own social posting will seemingly have a a lot easier calendar than a big model with a full social workforce.
To get probably the most out of your social calendar, map out the knowledge and performance that’s most essential to you.
It’s usually a good suggestion to start out with primary particulars, like:
- Time (and time zone)
- Visuals (e.g., picture, video, illustration, infographic, gif, and so on.)
- Hyperlink to belongings
- Hyperlink to revealed submit, together with any monitoring data (like UTM parameters)
You may additionally wish to add extra superior particulars, like:
- Platform-specific format (feed submit, Story, Reel, ballot, dwell stream, advert, shoppable submit, and so on.)
- The related vertical or marketing campaign (product launch, contest, and so on.)
- Geo-targeting (world, North America, Europe, and so on.)
- Paid or natural? (If paid, then further funds particulars could be useful)
- Has it been accredited?
You may get began with a easy spreadsheet. However typically a spreadsheet just isn’t sufficient, which is why we embrace our favourite calendar instruments on the finish of this submit.
Your calendar is simplest when it is sensible to everybody who has to make use of it of their work. Ask for suggestions and concepts from stakeholders and your workforce to ensure it serves everybody’s wants.
As you begin to work together with your calendar, consider the way it feels to you, and ask the workforce to offer ongoing suggestions. If it feels onerous and finicky, perhaps you wish to dial again a few of the element. Or perhaps it’s not detailed sufficient and you’ll want to add a couple of columns.
On the finish of this step, you must have an hermetic doc that even the latest workforce member can perceive.
We’ve created two Google Sheets templates so that you can use as a foundation to your personal social media calendar. Simply open the hyperlink, make a replica, and plan away.
This social media content material calendar template makes house for the large 5 main platforms (Fb, Instagram, Twitter, LinkedIn and TikTok). However it’s extremely customizable, and also you’re free to make it your personal with the channels that make sense for you.
Ensure to create a brand new tab for every month, and plan out your editorial content material week by week.
Among the many many beneficial objects on this calendar, don’t miss the tab for evergreen content material. This can be a content material repository for weblog posts that at all times carry out properly on social, regardless of seasonality.
This template consists of columns so that you can observe and schedule:
- Kind of content material
- Authentic publication date (maintain observe of this so you understand when it’s time for an replace)
- Prime-performing social copy
- Prime-performing picture
This template is meant for planning particular person content material belongings. Suppose weblog posts, movies, new analysis, and so forth. In different phrases, that is the place you propose out the content material that your social media efforts will probably be selling.
Create a brand new tab for every month, and plan your editorial content material out week by week.
Truthfully, there are in all probability as many various social media content material calendar instruments as there are social media managers. These are our favorites.
Positive, Google Sheets just isn’t fancy. However this free, cloud-based spreadsheet software definitely makes life simpler. A easy Google Sheet is an efficient dwelling to your social media calendar, particularly in case you use one (or each) of our templates as your start line.
It’s free, it’s straightforward to share with workforce members and stakeholders, and it really works.
Hootsuite Planner takes issues to the following stage by permitting you to draft, preview, schedule and publish all your social media posts straight from its interactive calendar. It really works with Fb, Instagram, Twitter, LinkedIn, YouTube and Pinterest.
The social media calendar you may construct with Hootsuite’s planner is interactive. You get your visible overview, all of your belongings (copy, visuals, hyperlinks) in a single place. From there, you may simply publish, schedule or edit your posts.
Should you’re a part of an even bigger social media workforce, you may simply share the calendar together with your coworkers and managers, and even create customized approval workflows that may enable you maintain at all times maintain your busy content material calendar in test.
Hootsuite will even counsel the best time to post for every of your social media accounts, straight throughout the publishing interface.
To be taught extra about scheduling and publishing content material with Hootsuite, watch this video:
When you’ve deliberate your social media content material calendar, use Hootsuite Planner to schedule all your social media posts, interact together with your followers, and observe the success of your efforts. Join a free trial at the moment.
Do it higher with Hootsuite, the all-in-one social media toolkit. Keep up to the mark, develop, and beat the competitors.