The Full Information to Utilizing LinkedIn Hashtags in 2022

Do you know the technical time period for a hashtag is an octothorpe? That’s precisely the form of nerdy content material that goes over nicely on LinkedIn, the world’s largest social media platform for professionals. (Skilled nerdsss.)

Over 830 million users search and apply for jobs, be a part of teams, and share enterprise information on LinkedIn. Connection is the core objective of LinkedIn, whether or not you’re constructing your private community or advertising and marketing your enterprise. Including related hashtags to your LinkedIn posts helps individuals discover you and drives these connections.

However which hashtags do you utilize? What number of per publish? How else can you utilize hashtags, moreover in content material, to seek out fellow skilled peeps?

Go from #clueless to #assured with this whole information to utilizing LinkedIn hashtags, together with the highest tags to make use of in 2022.

What are LinkedIn hashtags?

LinkedIn hashtags are any combination of letters or numbers, without spaces, that follow the # symbol.

For example, #thisisahashtag and #ThisIsAHashtag. (Functionally, it’s the same hashtag in either format, but I cover why you should capitalize each word later on.)

How do LinkedIn hashtags work? They act as labels for your content and bring in more views, clicks, and connections. Clicking on a hashtag brings up all posts on LinkedIn sharing that tag. Users can also search for a hashtag in LinkedIn’s search bar.

20+ prime LinkedIn hashtags in 2022

Widespread hashtags change ceaselessly and most are industry-specific, however listed below are the highest LinkedIn hashtags by follower depend in 2022.

  1. #India – 67.6 million
  2. #Innovation – 38.8 million
  3. #Administration – 36 million
  4. #HumanResources – 33.2 million
  5. #DigitalMarketing – 27.4 million
  6. #Know-how – 26.4 million
  7. #Creativity – 25.2 million
  8. #Future – 24.6 million
  9. #Futurism – 23.5 million
  10. #Entrepreneurship – 22.7 million
  11. #Careers – 22.5 million
  12. #Markets – 22.2 million
  13. #Startups – 21.2 million
  14. #Advertising – 20.3 million
  15. #SocialMedia – 19.7 million
  16. #VentureCapital – 19.3 million
  17. #SocialNetworking – 19 million
  18. #LeanStartups – 19 million
  19. #Economic system – 18.7 million
  20. #Economics – 18 million

Why use hashtags on LinkedIn?

LinkedIn hashtags can assist you:

  • Discover and join with individuals in your {industry}.
  • Increase your natural attain and—fingers crossed—go viral.
  • Construct a neighborhood round your group (like #HootsuiteLife).
  • Promote your occasions or merchandise.

Getting eyeballs in your content material is half the battle for social media entrepreneurs. Hashtags aid you try this. But it surely’s not all they do.

Get observed

Most individuals are on LinkedIn to attach with friends or hunt for his or her subsequent job (or each). LinkedIn hashtags are one of the simplest ways to place up your bat sign and get observed to your content material, whether or not your objective is to construct a private community, achieve followers to your company page, or recruit expertise.

Creating posts with trending hashtags on LinkedIn is a good suggestion as a result of it may earn you a ton of views in case your content material goes viral. Nonetheless, watch out leaping on tendencies. Guarantee it suits your model and content strategy and is sensible so that you can publish. If not, skip it and watch for a preferred pattern that fits your model.

Higher but, keep forward of the tendencies with our free Social Trends 2022 report. Create successful content material proper now and know the place social media goes over the following few years.

Analysis your viewers

Discover out what your viewers needs by following hashtags about subjects they’re curious about. Which hashtags are they utilizing? Which hashtags are your opponents utilizing?

Following hashtags is a straightforward, and free, approach to get first-hand data about your target market and maintain your aggressive analysis up-to-date.

I cowl how to do that in a while, but additionally try our LinkedIn analytics guide for extra viewers analysis ideas.

How one can create a hashtag on LinkedIn

There are two sorts of “hashtaggable” content material you’ll be able to publish on LinkedIn:

  • A publish, which might be textual content, or have images, video, a doc, or different media hooked up.
  • An article, meant for long-form items and capabilities as a type of mini-blog. These are most frequently used on private profiles for thought management items.

You can even begin a publication or publish an audio occasion, however this text focuses on utilizing hashtags to get extra views in your posts and articles.

Add a hashtag to a LinkedIn publish

Click on Begin a publish on the prime of LinkedIn’s homepage and kind your publish, then click on Add hashtag in LinkedIn’s publish editor. It merely locations a # in your publish, so you could possibly additionally sort # by your self which is means quicker…

As you sort your hashtag, LinkedIn will counsel some fashionable choices for you.

add hashtags to LinkedIn post

There’s an excellent simpler means than this, although: Scheduling your LinkedIn posts, and all of your different social content material, with Hootsuite. Write particular person posts or use bulk scheduling to schedule weeks’ price of posts in minutes. Plus, at all times know when your finest time to publish is with highly effective analytics and progress instruments.

Watch this 2 minute video to seek out out how one can save hours each week:

Add a hashtag to a LinkedIn article

From the homepage, click on Write article. You possibly can write hashtags in your article as textual content and when you publish it, they’ll flip into clickable hashtags.

Linkedin article with hashtags

Add hashtags to your LinkedIn firm web page

Including hashtags to your web page helps categorize you so the algorithm will present your content material to LinkedIn customers who observe and seek for these hashtags.

In your firm web page, click on on Hashtags.

hashtags on company page

Select as much as 3 that symbolize what you do and what you publish about, conserving in thoughts to decide on hashtags your target market is trying to find, too.

add up to 3 hashtags that matter to your page

Model new web page or been some time because you’ve up to date it? Take a look at extra fast methods to optimize your LinkedIn company page.

Add hashtags to your private LinkedIn profile

So as to add hashtags to your private profile, you first have to activate LinkedIn’s Creator mode. Go to your profile and scroll all the way down to the Assets part, positioned below the headline and analytics sections. Click on on Creator mode.

LinkedIn resources creator mode

Flip Creator mode on, then you definitely’ll have the ability to add as much as 5 hashtags (in addition to have entry to LinkedIn Stay posts, audio occasions, and the newsletters characteristic).

optional topics including marketing and copywritings

It’s a fast factor to do and might make a distinction for constructing your community. On the My Network web page, LinkedIn recommends posts, individuals, teams, and extra to you primarily based in your exercise and hashtags you observe.

My Network page recommended people related to hashtag social media marketing

That is the place these tags are available in—displaying you as a advice to different customers for the hashtags you’ve picked (proven as “Talks about ____”). Whereas this isn’t a progress technique by itself, it may persistently usher in new connections.

How one can observe hashtags on LinkedIn

While you observe LinkedIn hashtags, your homepage feed will present you extra posts containing and referring to these subjects. You additionally get fast entry to your tags within the left sidebar, so you’ll be able to shortly see what’s new on LinkedIn.

followed hashtags including creative advertising copyrighting data and analytics

Clicking a hashtag brings up all of the LinkedIn content material that additionally makes use of that tag. Or, you’ll be able to seek for a hashtag within the search bar, then click on on the Posts tab.

LinkedIn posts marketing hashtags

Click on on a hashtag, then click on the Comply with button. Voila—now you’ll see new posts utilizing that tag in your feed and it’ll seem in your adopted hashtags record.

marketing hashtag 20+ million followers

Sure, utilizing the fitting LinkedIn hashtags helps you get views. However it may additionally aid you construct connections.

Everybody ought to observe no less than just a few hashtags on LinkedIn, related to your {industry}. Make a behavior of scrolling by way of posts and leaving insightful feedback on 3 of them no less than as soon as per week. Not attempting to promote something or promote your self—simply provide a considerate opinion or useful recommendation.

For firm pages, do the identical factor, though attempt to concentrate on prospects or consultants speaking about large subjects in your {industry}. Take a stand on a ballot or debate, go away a remark, or thank somebody for sharing a product assessment.

Make it a objective to make use of hashtags to create 3 proactive connections per week as a part of your LinkedIn marketing strategy.

Greatest practices for utilizing LinkedIn hashtags

Capitalize every phrase

For hashtags consisting of a number of phrases, it’s finest to capitalize the primary letter of every phrase. So as a substitute of writing #socialforgood, write #SocialForGood.

Capitalization makes it simpler to learn for everybody, however most significantly, it’s extra accessible. Blind and visually impaired individuals use display readers to learn net content material out loud. In the case of hashtags, display readers depend on capitalization to establish every phrase within the hashtag and skim it aloud precisely.

Hootsuite's linkedin post including hashtags in camel case

Place hashtags on the finish of your publish

Don’t bury your lede, bury your hashtags. Relying on the size of your publish, LinkedIn solely exhibits a line or two of it in customers’ house feeds.

The place you place hashtags in posts doesn’t affect the algorithm, so putting them on the prime gained’t make it seem extra typically. Actually, it could in all probability harm your attain since you have to be attempting to seize consideration together with your fundamental level straight away.

Use each basic and area of interest hashtags in every publish

LinkedIn recommends utilizing solely 3 hashtags per publish, however there isn’t a restrict. Should you add 10, your publish will nonetheless present up for all 10 hashtags. LinkedIn’s advice might be primarily based extra on aesthetics and never wanting individuals to jam 100 hashtags into every publish, cluttering up customers’ house feeds.

So whilst you don’t have to really feel restricted to three, don’t overdo it and look spammy, both.

For every publish, select 1 or 2 basic hashtags and 1 or 2 very particular hashtags. Why? This provides you the most effective probability of the fitting viewers seeing your publish: These curious about your general subject, and those that share your distinctive viewpoint or particular curiosity inside that subject.

Right here’s what that appears like.

This publish beneath is for a particular viewers: Social media managers. And, much more particularly, ones who want to save time or be extra productive.

create a post on LinkedIn

Figuring out that, I can simply select just a few basic hashtags I do know social media managers observe, equivalent to #SocialMediaMarketing and #SocialMedia. However how do I goal my fellow nerdy lil’ productiveness hackers on the market?

Enter: LinkedIn’s search tab. For this, I wish to discover a hashtag about productiveness with a good variety of followers.

Typing in #productiveness brings up the preferred tags. Sadly, there’s no straightforward approach to see all these hashtags ranked by reputation inside LinkedIn—however examine the tip of this text for 2022’s prime tags and advisable instruments to make this simpler.

productivity hashtag

After clicking on just a few hashtags I feel are an excellent match, I evaluate what number of followers each has.

productivity hacks

You don’t at all times want to decide on the one with probably the most followers. Actually, that will not be particular sufficient. Right here, #productiveness has over 8 million followers. For my publish, that’s a basic hashtag and never particular to who I wish to goal (social media managers).

Despite the fact that #SocialMediaManager solely has 8,500 followers, it’s a way more focused hashtag to succeed in that viewers. For this publish, it is sensible.

After all, you could possibly at all times be a insurgent and use each #SocialMediaManager and #Productiveness should you’re feelin’ spicy.

create a post on LinkedIn hashtags

Schedule your LinkedIn posts, handle your web page, discover hashtags, and interact together with your viewers from one dashboard, proper alongside all of your different accounts throughout social networks. Do all of it and measure all of it with Hootsuite’s highly effective planning and analytics instruments. Strive it free at the moment.

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