The Full Information to Utilizing LinkedIn Hashtags in 2022

Do you know the technical time period for a hashtag is an octothorpe? That’s precisely the form of nerdy content material that goes over effectively on LinkedIn, the world’s largest social media platform for professionals. (Skilled nerdsss.)

Over 830 million users search and apply for jobs, be part of teams, and share enterprise information on LinkedIn. Connection is the core goal of LinkedIn, whether or not you’re constructing your private community or advertising your small business. Including related hashtags to your LinkedIn posts helps folks discover you and drives these connections.

However which hashtags do you utilize? What number of per submit? How else can you utilize hashtags, apart from in content material, to search out fellow skilled peeps?

Go from #clueless to #assured with this entire information to utilizing LinkedIn hashtags, together with the highest tags to make use of in 2022.

What are LinkedIn hashtags?

LinkedIn hashtags are any combination of letters or numbers, without spaces, that follow the # symbol.

For example, #thisisahashtag and #ThisIsAHashtag. (Functionally, it’s the same hashtag in either format, but I cover why you should capitalize each word later on.)

How do LinkedIn hashtags work? They act as labels for your content and bring in more views, clicks, and connections. Clicking on a hashtag brings up all posts on LinkedIn sharing that tag. Users can also search for a hashtag in LinkedIn’s search bar.

20+ high LinkedIn hashtags in 2022

Fashionable hashtags change continuously and most are industry-specific, however listed here are the highest LinkedIn hashtags by follower depend in 2022.

  1. #India – 67.6 million
  2. #Innovation – 38.8 million
  3. #Administration – 36 million
  4. #HumanResources – 33.2 million
  5. #DigitalMarketing – 27.4 million
  6. #Expertise – 26.4 million
  7. #Creativity – 25.2 million
  8. #Future – 24.6 million
  9. #Futurism – 23.5 million
  10. #Entrepreneurship – 22.7 million
  11. #Careers – 22.5 million
  12. #Markets – 22.2 million
  13. #Startups – 21.2 million
  14. #Advertising and marketing – 20.3 million
  15. #SocialMedia – 19.7 million
  16. #VentureCapital – 19.3 million
  17. #SocialNetworking – 19 million
  18. #LeanStartups – 19 million
  19. #Economic system – 18.7 million
  20. #Economics – 18 million

Why use hashtags on LinkedIn?

LinkedIn hashtags may also help you:

  • Discover and join with folks in your {industry}.
  • Develop your natural attain and—fingers crossed—go viral.
  • Construct a group round your group (like #HootsuiteLife).
  • Promote your occasions or merchandise.

Getting eyeballs in your content material is half the battle for social media entrepreneurs. Hashtags provide help to do this. Nevertheless it’s not all they do.

Get observed

Most individuals are on LinkedIn to attach with friends or hunt for his or her subsequent job (or each). LinkedIn hashtags are the easiest way to place up your bat sign and get observed to your content material, whether or not your purpose is to construct a private community, acquire followers to your company page, or recruit expertise.

Creating posts with trending hashtags on LinkedIn is a good suggestion as a result of it will possibly earn you a ton of views in case your content material goes viral. Nevertheless, watch out leaping on tendencies. Guarantee it suits your model and content strategy and is smart so that you can submit. If not, skip it and look ahead to a preferred pattern that fits your model.

Higher but, keep forward of the tendencies with our free Social Trends 2022 report. Create successful content material proper now and know the place social media goes over the subsequent few years.

Analysis your viewers

Discover out what your viewers needs by following hashtags about subjects they’re focused on. Which hashtags are they utilizing? Which hashtags are your opponents utilizing?

Following hashtags is a simple, and free, option to get first-hand information about your target market and hold your aggressive analysis up-to-date.

I cowl how to do that in a while, but in addition try our LinkedIn analytics guide for extra viewers analysis ideas.

Tips on how to create a hashtag on LinkedIn

There are two kinds of “hashtaggable” content material you possibly can publish on LinkedIn:

  • A submit, which will be textual content, or have photographs, video, a doc, or different media hooked up.
  • An article, meant for long-form items and capabilities as a kind of mini-blog. These are most frequently used on private profiles for thought management items.

It’s also possible to begin a e-newsletter or publish an audio occasion, however this text focuses on utilizing hashtags to get extra views in your posts and articles.

Add a hashtag to a LinkedIn submit

Click on Begin a submit on the high of LinkedIn’s homepage and kind your submit, then click on Add hashtag in LinkedIn’s submit editor. It merely locations a # in your submit, so you can additionally kind # by your self which is manner sooner…

As you kind your hashtag, LinkedIn will counsel some common choices for you.

add hashtags to LinkedIn post

There’s a good simpler manner than this, although: Scheduling your LinkedIn posts, and all of your different social content material, with Hootsuite. Write particular person posts or use bulk scheduling to schedule weeks’ value of posts in minutes. Plus, all the time know when your greatest time to submit is with highly effective analytics and development instruments.

Watch this 2 minute video to search out out how one can save hours each week:

Add a hashtag to a LinkedIn article

From the homepage, click on Write article. You may write hashtags in your article as textual content and when you publish it, they’ll flip into clickable hashtags.

Linkedin article with hashtags

Add hashtags to your LinkedIn firm web page

Including hashtags to your web page helps categorize you so the algorithm will present your content material to LinkedIn customers who observe and seek for these hashtags.

In your firm web page, click on on Hashtags.

hashtags on company page

Select as much as 3 that characterize what you do and what you submit about, retaining in thoughts to decide on hashtags your target market is trying to find, too.

add up to 3 hashtags that matter to your page

Model new web page or been some time because you’ve up to date it? Try extra fast methods to optimize your LinkedIn company page.

Add hashtags to your private LinkedIn profile

So as to add hashtags to your private profile, you first must activate LinkedIn’s Creator mode. Go to your profile and scroll all the way down to the Assets part, situated beneath the headline and analytics sections. Click on on Creator mode.

LinkedIn resources creator mode

Flip Creator mode on, then you definitely’ll be capable to add as much as 5 hashtags (in addition to have entry to LinkedIn Reside posts, audio occasions, and the newsletters characteristic).

optional topics including marketing and copywritings

It’s a fast factor to do and may make a distinction for constructing your community. On the My Network web page, LinkedIn recommends posts, folks, teams, and extra to you primarily based in your exercise and hashtags you observe.

My Network page recommended people related to hashtag social media marketing

That is the place these tags are available—displaying you as a suggestion to different customers for the hashtags you’ve picked (proven as “Talks about ____”). Whereas this isn’t a development technique by itself, it will possibly persistently usher in new connections.

Tips on how to observe hashtags on LinkedIn

Once you observe LinkedIn hashtags, your homepage feed will present you extra posts containing and regarding these subjects. You additionally get fast entry to your tags within the left sidebar, so you possibly can shortly see what’s new on LinkedIn.

followed hashtags including creative advertising copyrighting data and analytics

Clicking a hashtag brings up all of the LinkedIn content material that additionally makes use of that tag. Or, you possibly can seek for a hashtag within the search bar, then click on on the Posts tab.

LinkedIn posts marketing hashtags

Click on on a hashtag, then click on the Observe button. Voila—now you’ll see new posts utilizing that tag in your feed and it’ll seem in your adopted hashtags listing.

marketing hashtag 20+ million followers

Sure, utilizing the best LinkedIn hashtags helps you get views. However it will possibly additionally provide help to construct connections.

Everybody ought to observe at the very least a couple of hashtags on LinkedIn, related to your {industry}. Make a behavior of scrolling by means of posts and leaving insightful feedback on 3 of them at the very least as soon as per week. Not making an attempt to promote something or promote your self—simply supply a considerate opinion or useful recommendation.

For firm pages, do the identical factor, though attempt to give attention to prospects or consultants speaking about large subjects in your {industry}. Take a stand on a ballot or debate, depart a remark, or thank somebody for sharing a product overview.

Make it a purpose to make use of hashtags to create 3 proactive connections per week as a part of your LinkedIn marketing strategy.

Greatest practices for utilizing LinkedIn hashtags

Capitalize every phrase

For hashtags consisting of a number of phrases, it’s greatest to capitalize the primary letter of every phrase. So as an alternative of writing #socialforgood, write #SocialForGood.

Capitalization makes it simpler to learn for everybody, however most significantly, it’s extra accessible. Blind and visually impaired folks use display screen readers to learn net content material out loud. In terms of hashtags, display screen readers depend on capitalization to determine every phrase within the hashtag and skim it aloud precisely.

Hootsuite's linkedin post including hashtags in camel case

Place hashtags on the finish of your submit

Don’t bury your lede, bury your hashtags. Relying on the size of your submit, LinkedIn solely reveals a line or two of it in customers’ house feeds.

The place you set hashtags in posts doesn’t affect the algorithm, so putting them on the high gained’t make it seem extra usually. In actual fact, it could most likely damage your attain since try to be making an attempt to seize consideration along with your foremost level immediately.

Use each normal and area of interest hashtags in every submit

LinkedIn recommends utilizing solely 3 hashtags per submit, however there isn’t a restrict. In the event you add 10, your submit will nonetheless present up for all 10 hashtags. LinkedIn’s suggestion might be primarily based extra on aesthetics and never wanting folks to jam 100 hashtags into every submit, cluttering up customers’ house feeds.

So when you don’t must really feel restricted to three, don’t overdo it and look spammy, both.

For every submit, select 1 or 2 normal hashtags and 1 or 2 very particular hashtags. Why? This offers you the most effective likelihood of the best viewers seeing your submit: These focused on your total matter, and people who share your distinctive viewpoint or particular curiosity inside that matter.

Right here’s what that appears like.

This submit under is for a particular viewers: Social media managers. And, much more particularly, ones who need to save time or be extra productive.

create a post on LinkedIn

Realizing that, I can simply select a couple of normal hashtags I do know social media managers observe, akin to #SocialMediaMarketing and #SocialMedia. However how do I goal my fellow nerdy lil’ productiveness hackers on the market?

Enter: LinkedIn’s search tab. For this, I wish to discover a hashtag about productiveness with an honest variety of followers.

Typing in #productiveness brings up the preferred tags. Sadly, there’s no straightforward option to see all these hashtags ranked by reputation inside LinkedIn—however verify the tip of this text for 2022’s high tags and really useful instruments to make this simpler.

productivity hashtag

After clicking on a couple of hashtags I believe are an excellent match, I examine what number of followers each has.

productivity hacks

You don’t all the time want to decide on the one with probably the most followers. In actual fact, that is probably not particular sufficient. Right here, #productiveness has over 8 million followers. For my submit, that’s a normal hashtag and never particular to who I wish to goal (social media managers).

Though #SocialMediaManager solely has 8,500 followers, it’s a way more focused hashtag to achieve that viewers. For this submit, it is smart.

After all, you can all the time be a insurgent and use each #SocialMediaManager and #Productiveness for those who’re feelin’ spicy.

create a post on LinkedIn hashtags

Schedule your LinkedIn posts, handle your web page, discover hashtags, and interact along with your viewers from one dashboard, proper alongside all of your different accounts throughout social networks. Do all of it and measure all of it with Hootsuite’s highly effective planning and analytics instruments. Attempt it free at present.

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