The right way to Get Followers on TikTok for Free: 11 High Suggestions

Wish to know the key to getting a number of followers on TikTok?

We don’t blame you!

With 689 million global active users as of January 2021, everybody and their grandmothers are on TikTok. Having plenty of followers can imply a direct line to your online business’s target market –a connection that almost all advertising and marketing strategists solely dream of—so ensuring your viewers can discover you is essential.

So, how do you make your self “findable”? And higher but, “followable”?

Spoiler alert: it’s not so easy. If it have been, we’d all have gone viral by now. And don’t be fooled by apps that allow you to purchase bots and pretend followers. This may solely feed your ego and do nothing in your model consciousness.

The next suggestions will present you the right way to get extra followers on TikTok the trustworthy approach.

How to get more TikTok followers for free

Define your target audience

You can’t be all things to all people. Know your audience and you’ll know how to get their attention. Be specific. Go niche. What do they like? What do they dislike?

Having a clear idea of who your target audience is (and isn’t) will help land your content on their For You Page. The FYP or For You Page is the page you land on when you open TikTok. It’s where you want to be!

Find out what your audience is into.

Don’t know what they’re into? Just ask them!

Use your other social media platforms to ask your followers what kinds of content they’d want to see on TikTok. Instagram polls and questions can make this very engaging and lets them know you have a TikTok they should follow (wink wink).

Instagram questions and polls

Try the competitors.

It’s additionally not a nasty concept to take a look at comparable creators and types in your trade. Sport acknowledges sport, afterall. Because you share the same viewers, it’s like free analysis!

Analysis Gen Z

Consider TikTok is the place a number of Gen Zers hang around. Within the U.S, the vast majority of TikTok users are below 30-years-old.

In case your target market can nonetheless make the Forbes 30 below 30 listing then your possibilities of reaching them on TikTok are approach higher. However don’t fear, an increasing number of individuals (together with the over 30s) are becoming a member of the TikTok social gathering, so don’t keep away when you’ve got a barely older viewers both.

Take part in challenges

Challenges are one of many largest tendencies on TikTok and might skyrocket your follower depend.

If you happen to don’t know what a problem is, it’s if you ask or dare customers to do or attempt a factor. However they actually will be something:

@khaby.lame The Reverse Problem ? #learnfromkhaby #learnontiktok @tiktok whole look @boss ♬ original sound – Warren?

Challenges technically can occur on any community, however are hottest on TikTok.

Listed below are some suggestions to bear in mind when taking part in a TikTok problem to get extra followers:

Select the precise problem

Some challenges unfold like wildfire whereas others fizzle out. An enormous a part of their success is how simply they are often recreated and the way relatable they’re. The #youdontknow TikTok problem does this very well (and might be why the hashtag has 237.1M views!)

Keep in mind: It’s your private spin that you just placed on a problem that makes it stand out.

Attempt a branded hashtag problem.

Any firm can create a branded hashtag problem which lets TikTok customers create the content material and do your promoting for you. This works very well in case you attain out to already fashionable creators and supply to pay them to create a video in your problem. You’ll achieve entry to their loyal and engaged followers and develop your viewers. Try the views on Walmart’s again to highschool hashtag problem about first day outfits!

Walmart first day out branded hashtag on TikTok

Get on the For You Web page

The For You Web page is to TikTok creators what the Discover Web page is to Instagrammers. Suppose: the cool children desk within the college cafeteria. It’s the place you wish to be to get seen!

How does the TikTok For You Web page work?

TikTok says it recommends videos for your For You Page primarily based on the way you work together with different movies on TikTok. You possibly can learn more about the algorithm here, however mainly it’s curated content material for you and solely you. That additionally means no two For You Pages are alike. Neat, huh?

When your organization’s content material is featured on plenty of For You pages, you possibly can simply entice extra followers, get extra likes, and likewise go viral.

Don’t know the right way to go about getting on TikTok For You Pages?

Don’t fear, we’ve acquired some solutions that will help you get on as many FYPs constantly.

For You Page on TikTok

Create partaking content material

Not like Instagram or YouTube,TikTok accounts with little to no followers can still hope to go viral with the precise content material. In principle, the creamiest content material ought to rise to the highest. Make certain your content material is top of the range, stylish or related, and what your viewers would completely be into!

Create plenty of content material

Keep in mind your ABCs: All the time Be Content material-ing! The extra content material you may have on the market, the extra possibilities you need to land on For You Pages!

Don’t delete your TikTok movies both. Typically a video that has been posted for a couple of weeks can out of the blue hit the FYP web page on a mass scale and go viral all by itself. Whether or not it’s timing, a power majeure, or simply dumb luck, having plenty of content material within the algorithm will increase your possibilities of getting on extra For You Pages which might translate to free followers on TikTok.

Make high quality footage

One other nice solution to get on the coveted For You Pages is by creating high-quality movies.

Use a hoop gentle. Make certain framing is sweet. Get that audio crisp and clear. Edit your movies in an interesting approach.

Viewers usually tend to work together and have interaction along with your content material if it’s high-quality. It’s additionally extra more likely to be featured on the For You web page.

Use hashtags

Hashtags assist your TikTok content material get seen by extra than simply individuals who already observe you. They’re simply created, searchable, and have even grown to turn out to be an efficient advertising and marketing instrument for organizations and types in addition to common TikTok creators. To not point out hashtags make it easier to with the TikTok For You Page algorithm. Utilizing the precise hashtag will assist individuals who don’t already observe you discover your content material.

Right here’s the right way to discover the precise hashtag to get your content material seen and entice extra followers.

See what hashtags are trending

There’s no magic hashtag that may land you on everybody’s FYP. Even utilizing the hashtags: #Foryou #FYP #ForYouPage don’t assure you a spot.

Realizing what hashtags to make use of can nonetheless really feel like a little bit of a stab at midnight. Fortunately, there are methods to see what hashtags are trending—through the in-app hashtag suggestion instrument. Yow will discover this if you’re creating captions in your movies. Hit the # and solutions will pop up. These are those to make use of (if they’re related to your video, after all)!

trending hashtags on TikTok

Create a branded hashtag

A branded hashtag is an effective way to get TikTok customers to have interaction along with your model by sharing your distinctive hashtag. It must be a phrase or phrase that conjures up individuals to get a model concerned within the conversations that they’re having on TikTok and benefit from present tendencies. It will also be a branded hashtag problem that encourages TikTok creators to create content material in your model and turn out to be unofficial model ambassadors.

Fill your captions with related hashtags too!

It’s additionally essential to incorporate related hashtags to your submit’s caption that fits your content material and model. That approach your viewers can discover you and the algorithm is aware of what to do with you. Plus in case you rank excessive on a hashtag individuals might search the hashtag and discover your movies. Bypassing the algorithm all collectively!

ABBA and ArtTok trending hashtags

Join along with your viewers’s fave subcultures

Hashtags are additionally the explanation a number of area of interest communities and subcultures emerge on TikTok. TikTok is even calling them the new demographics which suggests discovering your viewers is all about aligning your self with the precise subculture. Is your viewers actually into #cottagecore or are they true #baddies? Know your hashtag = know your viewers!

Cottage core hashtag

baddies hashtag

Put up when your viewers is on-line

Positive, what you submit issues. However if you submit it’s simply as essential.

The best time to post content on social media? When your viewers is on-line!

How are you going to determine this out? By switching to a TikTok Pro Account.

This free improve grants you entry to TikTok Analytics together with your profile’s metrics and information insights which can make it easier to discover one of the best time to submit.

If you would like much more detailed data, Hootsuite’s TikTok scheduler will even advocate one of the best occasions to submit your content material for optimum engagement (distinctive to your account).

Use Analytics to find out when your audience is online.

Two things to consider when figuring out the best times to post: where your audience is watching from and the posting times of your best viewed content.

The Followers tab in your Analytics will track your follower growth, top territories, and followers’ activities. Keep in mind it only stores data for the last 28 days.

In the “Follower Activity” section of the Follower tab is a detailed look at what times and days your audience is most active. This is recorded in UTC (Coordinated Universal Time). So get ready to convert those active hours to reflect the time zones of wherever your audience is watching from.

follower activity analytics

The final a part of the image is the content material efficiency. Underneath the Content material part in TikTok Analytics you’ll see your posts’ efficiency during the last 7 days. your prime posts and the occasions they have been posted will assist paint a clearer image of the connection between if you submit your content material and the way effectively it does.

content analytics post performance

Getting a number of eyes on recent content material proper if you submit it could possibly assist your movies get early traction and create momentum that might lead you getting extra followers on TikTok.

Cross promote on different platforms

Most individuals use a number of apps on the similar time. In reality, based on an article on social media use in 2021, 18-to-29-year-olds within the US: 71% are on Instagram, 65% on Snapchat and TikTok accounts are roughly half. Placing your content material on a number of platforms—Fb, Instagram and Twitter—helps your total visibility and can drive visitors to your TikTok profile.

Facebook tops the world's most used social platforms in 2021

Repurpose your movies for Instagram Reels

Instagram Reels are the brand new children on the block and are type of like Instagram’s personal model of TikTok. Reels will be as much as 60 seconds in size whereas TikTok videos can now be 3 minutes long—so be ready to shorten your vids if mandatory.

Additionally, try to keep away from leaving the TikTok watermark in your Reel, as Instagram’s algorithm will not promote it.

Reels even have an Discover web page so you may have entry to an entire new viewers. If you happen to’d wish to set your Reels up for fulfillment with this highly effective discovery instrument, try our guide to getting your content on the Instagram Explore page.

Use TikTok Adverts

One other solution to facet step the algorithm and get in entrance of your viewers is to set up TikTok ads. This feature does rely on when you’ve got a finances for it.

With TikTok Adverts Supervisor, you achieve entry to a world TikTok viewers with totally different advert administration instruments—concentrating on, advert creation, perception stories—that will help you take advantage of your adverts.

Why TikTok adverts? They’re nonetheless type of new so there’s plenty of room to get artistic and be seen by the precise individuals—with out a number of competitors.

Right here’s some stuff that’s cool about TikTok adverts:

  • You possibly can goal particular demographics and areas.
  • The ‘Customized Audiences’ characteristic permits you to discover individuals who already know or have engaged with your online business.

Disney Plus Happier Than Ever TikTok ad

There are totally different advert choices you possibly can select from (however consider, they’re all costly—$25,000-$50,000 per day—so in case you don’t have an advert finances, skip to the subsequent level):

  • In-Feed adverts
  • TopView (making your advert the very first thing they see once they open the app)
  • Model Takeover (like TopView, first seen when the app is opened nevertheless it’s a full-screen advert)
  • Model Hashtag Challenges (customized hashtag challenges positioned on Discovery web page)
  • Branded Effect (your personal customized augmented actuality digital filter)

different ad options on TikTok

Companion with different TikTok creators

Collaborating with a preferred TikTok creator can amplify your message and ignite your marketing campaign. You should use the Creator Marketplace to search out a wide range of creators, influencers, and TikTok personalities who may be a superb match in your model and share the same viewers.

TikTok for business creator marketplace

Flip your greatest movies into adverts with TikTok’s new ‘Promote’ instrument

Promote is newly available to assist companies attain extra individuals and develop their neighborhood with their TikTok movies. Promote lets you turn any organic TikTok video into an ad so you can begin reaching new audiences, construct a following, and drive visitors to your online business web site. Its prices will also be excessive so that you’ll need to determine whether it is value it for you.

Perks: You get insights so you already know what resonated along with your viewers.

Consider you possibly can solely promote movies that use authentic sound or sounds that can be utilized for business functions.

TikTok video example natural redhead

Promote tool on TikTok goal

choose your audience coins spent over 2 days on TikTok

estimated video views

10. Use trending songs and sounds

Why accomplish that many individuals (myself included) know the phrases to “Into The Thick of It” by the Backyardigans? As a result of TikTok, that’s why.

If you happen to take a look at the highest charting songs proper now, lots of them are ones which are tremendous fashionable on TikTok. That is no coincidence. TikTok is an enormous asset for the music trade and is wheeling and coping with file labels to push sure songs within the app. Hitch your wagon to one in all these songs and your video has a higher shot at getting performed on FYPs. (And by that we imply, use a trending music in your video. It doesn’t need to be a dance!)

שמתי גומייה… #fyp #drawing #פוריו #ציור

♬ Into The Thick Of It! – The Backyardigans

Right here’s the right way to discover trending music and sounds:

  1. Go into TikTok’s video editor
  2. Press the plus icon on the backside of the display screen
  3. Faucet “sounds”
  4. Scroll by means of what’s trending!

Right here’s the right way to discover out what your followers are listening to:

To seek out the highest sounds your viewers has listened to prior to now 7 days go to your Analytics tab (you want a TikTok Professional account for this!) and below the Followers tab, scroll right down to see all of the totally different music and audio your viewers is grooving to.

11. Experiment with TikTok Duets and Stitching

One other cool characteristic of TikTok is Duets. They’re side-by-side movies, one of many authentic creator and the opposite of a TikTok person. They can be utilized to remark, praise, reply or add to the unique video and are a enjoyable solution to work together on the app. There’s additionally a green screen duet option that makes the unique video the background.

Duets encourage individuals to share and work together along with your model’s content material, rising it’s probability of being seen by extra and totally different customers. It creates nice model engagement and alternative for extra followers who might not have seen your content material in any other case.

This creator dueted her response to a preferred video and scored over 2 million likes.


#duet with @theslimmerkitchen this video had me rolling for 10 minutes #viral #fyp #curlyhairgang

♬ original sound – Danielle Elizabeth

Stitch permits customers the power to clip and combine scenes from one other person’s video into their very own. Like Duet, Sew is a solution to reinterpret and add to a different person’s content material, constructing on their tales, tutorials, recipes, math classes, and extra. It’s one other engagement instrument that may drive individuals to hit that plus signal.


yarby dansel dable doops ??? #stitchthis #simlish

♬ original sound – ella

Last ideas on getting TikTok followers

There’s no one-size-fits-all resolution for getting extra followers on TikTok. However there’s actually plenty of methods to get your views up and your content material on the precise For You Pages. Realizing your viewers, making the most of tendencies, hashtags and challenges, utilizing different social media networks and adverts to advertise your stuff, and timing your posts appropriately are all nice methods to spice up your possibilities of gaining followers with out downloading any sketchy apps or paying cash for bots.

Develop your TikTok presence alongside your different social channels utilizing Hootsuite. From a single dashboard, you possibly can schedule and publish posts for one of the best occasions, interact your viewers, and measure efficiency. Attempt it free at present.

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