TikTok Gives New Perception into the Potential of Dwell-Stream Procuring [Infographic]
TikTok actually needs to make live-stream commerce a factor, which might then allow it to comply with within the footsteps of its Chinese language sister app, Douyin, and switch the short-form video platform right into a money-making machine for an enormous variety of creators.
Douyin generated $119 billion worth of product sales via live broadcasts in 2021, a 7x improve year-over-year, whereas the variety of customers partaking with eCommerce live-streams exceeded 384 million, near half of the platform’s consumer base.
Given this, it’s clear the place TikTok can also be headed, which might facilitate higher income share, and maintain extra creators aligned to the app.
Which is why TikTok lately commissioned a new survey by Ipsos to supply extra perspective on why manufacturers needs to be seeking to live-stream commerce within the app.
The research discovered that:
- 1 in 5 stay streaming customers watch TikTok LIVE, and of that group 62% watch it every single day
- Users on TikTok are 50% extra enthusiastic about branded LIVE content material than non-TikTok customers
- 50% of TikTok customers have purchased one thing after watching TikTok LIVE
The stats are compelling, and whereas it stays to be seen whether or not western audiences might be as receptive to live-stream procuring as Chinese language customers have been, there’s clearly alternative there for these that may get it proper.