TikTok Launches New Interactive Market Insights Software to Higher Inform Strategic Planning

This may very well be very useful in your TikTok advertising and marketing course of.

TikTok has launched a new, interactive insights platform, which allows you to use a variety of filters to find key knowledge factors in your goal market/s.

The brand new platform, which you’ll entry here, gives a variety of filters to hone in in your viewers, and be taught extra about key facets.

As you’ll be able to see on this instance, there’s a variety of information filtering instruments to select from, together with location, demographics, trade vertical, date, and so on.

For instance, should you needed to know what the important thing developments are amongst TikTok customers within the US over Christmas, you’d get knowledge highlights like this:

It’s just like Facebook’s interactive insights tool (additionally price a glance), which is designed to provide you a extra custom-made perspective on key knowledge factors, versus extra generalized research and whitepapers that might not be aligned along with your wants (see additionally: Facebook’s Monthly Trending Topics tool).

The information may assist to information your strategic method, and inform your selections. The one downside proper now’s that TikTok’s insights database doesn’t appear too deep, so most of the similar knowledge factors present up in a number of classes, which implies they might not be as particular as you would possibly like.

However nonetheless, the information offered does relate to every factor, and does present extra perspective on what’s occurring within the app.

And with TikTok presently being the app of the second, and on monitor to reach 1.5 billion users in 2022, many entrepreneurs are certainly in search of extra methods to faucet into trending discussions, and construct a presence by way of TikTok clips.

If that sounds such as you, it’s best to positively verify this out, if simply to be taught extra about what the most recent analysis says about TikTok utilization.

You’ll be able to try TikTok’s new insights platform here.