TikTok Pixel: Methods to Set it Up in 2 Straightforward Steps

The TikTok pixel is a chunk of code you can set up in your web site to trace conversions. However not simply any conversions — we’re speaking particular TikTok conversions. So, when you’re working a TikTok ad campaign and also you wish to see which of your adverts are driving probably the most gross sales, it’s essential to bounce on the pixel practice.

Don’t fear, I’m right here to stroll you thru the method step-by-step. In only a few minutes, you’ll have your TikTok pixel up and working. Let’s get began!

What is the TikTok pixel?

The TikTok pixel is a small piece of code that you can install on your website. Once installed, the pixel will track specific events, such as when someone views a TikTok ad or clicks on a link to your website. These events are then recorded in your TikTok Ads account to be able to see which adverts are driving probably the most gross sales.

Why use a TikTok pixel? Effectively, first off it’s a useful measurement instrument that may make it easier to track your return on investment (ROI) on your TikTok advert campaigns. Second, it could make it easier to create extra focused advert campaigns by understanding which adverts are performing nicely and which of them aren’t. Lastly, the TikTok pixel might help you retarget your web site guests with customized adverts.

Methods to arrange the TikTok pixel

When you’re prepared to begin utilizing the TikTok pixel, observe these straightforward steps.

Step One: Create your pixel

To do that, you’ll want a TikTok Business account. Sign up to your account and go to TikTok Advertisements Supervisor > Belongings > Occasions.

Then, select whether or not you wish to monitor App Occasions or Net Occasions.

how to find TikTok pixel settings in ads manager

Then, click on Create Pixel.

TikTok pixel create new pixel home screen

Right here, you’ll must identify your pixel. It’s a good suggestion to call your pixel one thing that may make it easier to bear in mind what it’s for. For instance, when you’re utilizing it to trace conversions in your web site, you may identify it “Conversion Pixel”. When you’re utilizing it on your e-commerce store, name it “Ecommerce Pixel”.

naming TikTok pixel in ads manager

Subsequent, underneath Connection Technique, select TikTok Pixel. Then, click on Subsequent.

Step Two: Set up the pixel code in your web site or app

The subsequent display screen you’ll see is the Set Up Net Occasions with TikTok Pixel display screen. Right here, you’ll have the choice to manually set up your pixel or set it up mechanically by way of a third occasion.

When you select to put in your pixel manually, click on Manually Set up Pixel Code after which click on Subsequent. Copy the pixel javascript code after which paste it into the header part of your web site. Search for a chunk of code that begins with <head> and ends with </head>–your pixel ought to go proper after the <head> tag.

option screen asking to set up TikTok pixel manually

Ensure you solely paste your code as soon as!

When you’re utilizing WordPress or Woocommerce, there are plugins that may make it easier to set up the code. Be sure you learn the plugin critiques earlier than putting in, as some plugins can negatively have an effect on your web site pace.

It’s also possible to use various third occasion apps to put in your pixel, corresponding to Google Tag Manager, Sq., or BigCommerce. To do that, select Robotically Set Up Net Occasions by way of Associate Platforms in your pixel setup display screen. Then, click on Subsequent.

option screen asking to set up tiktok pixel using third party apps

Join your TikTok pixel to your third-party account. Now you’re all set!

Methods to add the TikTok pixel to Shopify

When you’re utilizing Shopify, you may add a TikTok pixel by means of the Shopify app or by selecting Robotically Set Up Net Occasions by way of Associate Platforms as described above.

If you wish to arrange your TikTok pixel utilizing the Shopify app, observe these steps.

First, add the TikTok app to your Shopify Retailer by going to the Shopify App Store and putting in it.

TikTok app in Shopify app store

Then, join your TikTok for Enterprise account and your TikTok Advertisements Supervisor account.

connect tiktok business account to Shopify store

Below Gross sales Channels, click on TikTok. Then, click on Advertising > Knowledge Sharing. Join an current pixel, or click on Create Pixel to create one utilizing Shopify.

create TikTok pixel on Shopify

To make sure your pixel is up and working, go to your TikTok Advertisements Supervisor account and click on Belongings. Then, click on Occasions. When you see your pixel listed, you’re good to go.

What are TikTok pixel occasions?

TikTok pixel events are the precise actions individuals take in your web site or app.

There are fourteen sorts of TikTok pixel occasions. These are:

  1. Add fee data
  2. Add to cart
  3. Add to wishlist
  4. Click on button
  5. Full fee
  6. Full registration
  7. Contact
  8. Obtain
  9. Provoke checkout
  10. Place an order
  11. Search
  12. Submit type
  13. Subscribe
  14. View content material

Every kind of occasion corresponds to a distinct motion somebody may take in your web site or app. For instance, if somebody views a product in your web site, that’s a view content material occasion.

You need to use TikTok pixel occasions to trace person actions (how individuals work together together with your web site or app). Or, some advertisers create customized audiences primarily based on the occasion actions for brand new adverts.

What’s a TikTok Pixel Helper and do you want one?

TikTok has a instrument referred to as the TikTok Pixel Helper that may make it easier to take a look at whether or not your pixel is working accurately.

When you’ve put in the code, set up the TikTok Pixel Helper Chrome extension.

Then, open a new tab in your browser and paste your monitoring hyperlink adopted by ?dbgrmrktng.

For instance: http://hootsuite.com/alias?dbgrmrktng

The TikTok Pixel Helper will then present data on the standing of your pixels. It may additionally present you whether or not your occasions are working and receiving knowledge.

event notifications on pixel helper tool

Soure: Google Chrome Net Retailer

Methods to uninstall TikTok pixel

When you’ve received your pixel put in, there might come a day if you want to uninstall it. To uninstall a TikTok pixel, observe these steps:

  1. Go to your TikTok Advertisements Supervisor
  2. Go to Belongings > Occasions and select Net Occasions or App Occasions
  3. Click on the three dots subsequent to the identify of the pixel you wish to delete
  4. Click on Delete

Word: You possibly can solely delete a pixel if it’s inactive. While you delete a pixel, all the information related to that pixel can be deleted. This contains historic knowledge and any unsent occasions. You possibly can’t recuperate this knowledge as soon as it’s been deleted.

Need to study extra about taking your TikTok adverts to the moon? Take a look at our current TikTok Spark Ads experiment the place we examined completely different advert sorts and objectives to search out the perfect ROI.

Develop your TikTok presence alongside your different social channels utilizing Hootsuite. Schedule and publish posts for the perfect occasions, interact your viewers, and measure efficiency — all from one easy-to-use dashboard. Attempt it free right now.

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