TikTok Pronounces the High European TikTok Advertisements of 2022


TikTok has topped the first-ever winner of its TikTok Ad Awards for Europe at a gala ceremony in Amsterdam, the place TikTok bestowed the moniker of the ‘Best advert for TikTok Europe’.

TikTok first launched its TikTok Awards initiative back in May, inviting all European businesses and types to enter their submissions to take house the highest award, and bragging rights as the very best TikTok adverts crew within the area.

The awards celebrated the highest adverts from the UKGermanyFranceItalySpainPoland, and the Nordics, with classes together with ‘Best Inventive’ and ‘Best Efficiency’.

So what was the highest European TikTok advert of 2022?

Ultimately, Unieuro was given high honors by the jury for his or her ‘The Clerk‘ marketing campaign and took house the coveted Best TikTok Europe prize! Unieuro completely showcased the facility of creator-driven, native content material and the impression of boosting inventive as In-Feed Advertisements to maximise attain and engagement with the TikTok group. The marketing campaign completely embodied TikTok’s mission to encourage creativity and produce pleasure in a really genuine means.”

Uniero created a collection of adverts with this character, through which a customer support agent is actually trapped inside TikTok.

The quick, light-hearted clips generated huge engagement for the model, and as TikTok notes, the strategy additionally aligns with the trending behaviors and inventive parts throughout the app.

TikTok has additionally shared examples of the highest inventive from a number of areas, which supplies some fascinating perspective on key content material tendencies and approaches.

There might be some useful notes of inspiration in there, with a variety of various approaches and methods at play.

Perhaps that’ll assist to get you fascinated about how you must strategy your TikTok campaigns – you may take a look at all of the TikTok Awards winners for 2022 here.



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