TikTok Publishes New Information on the Efficient Use of Audio for Advertising and marketing Campaigns
TikTok has modified approaches to video content material, in numerous methods, as increasingly folks spend more time in the app, and locked into the unending stream of trending clips.
One of many key shifts on this respect has been using sound, and the way TikTok customers are, most of the time, consuming content material with sound on, which, prior to now, was not the case.
Most video platforms have suggested that it is best to create movies for ‘hold forth environments’, to be able to maximize viewership potential, however TikTok actually advises the opposite.
Which additionally extends to model use:
“TikTok is an leisure canvas the place sound is at all times on – it sparks pleasure, creativity, and collaboration for over one billion folks. And the integral issue of sound creates a possibility to not solely join along with your neighborhood, however to be felt and remembered. In truth, if a model’s TikTok video incorporates a tune that’s fashionable on the platform, 68% of customers say they bear in mind the model higher, and 62% say they’re extra curious to be taught concerning the model.”
So not solely does TikTok say that it is best to create with sound in thoughts, however that it’s truly a essential engagement factor – which is the main target of TikTok’s latest guide for brands, which highlights how numerous campaigns have utilized sound to maximise their promotional resonance.
TikTok’s 12-page ‘The Power of Sound’ overview features a vary of name case research, highlighting how every has used audio features to spice up their messaging.
The information appears to be like at three totally different makes use of of sound:
- Creator-made anthems – How manufacturers can associate with rising creators on trending sounds, that are primarily customized constructed for the TikTok viewers
- ASMR – utilizing satisfying sounds and results to maximise engagement
- The New Narrators – Utilizing creators to inform share their tales, primarily using UGC in model campaigns
The case research spotlight how these totally different makes use of of audio may also help to boost campaigns, and why manufacturers ought to be constructing with sound in thoughts as they map out their TikTok strategy.
It’s an attention-grabbing consideration, and as famous, a major shift for a lot of, provided that ‘hold forth’ has lengthy been one of the best ways to maximise viewership and a spotlight. However TikTok is totally different, and as such, it’s price taking time to notice this alteration in person habits, and the way that will apply to your content material approaches within the app.
The information additionally consists of some tips on learn how to embrace audio components in your clips.
It’s price a glance, and with many manufacturers now planning for the vacations, TikTok will little doubt be a key focus.
You possibly can obtain TikTok’s ‘The Energy of Sound’ information here.