TikTok Publishes New Vacation Advertising Information to Help in Your Planning

Is TikTok a part of your vacation advertising and marketing plan?

It will assist – at present, TikTok has launched a brand new, 17-page holiday marketing guide, which gives an outline of key engagement stats round seasonal occasions, insights into when crucial engagement factors happen inside every related interval, checklists for planning, explainers on TikTok’s varied advert choices, and extra.

You possibly can obtain TikTok’s full 2022 Vacation Information here, however on this publish, we’ll check out a number of the highlights.

First off, TikTok gives some insights into person engagement developments across the holidays, and the way they’re planning to rejoice.

As you’ll be able to see, in response to TikTok’s information, there are vital alternatives to succeed in individuals round key vacation occasions and actions, which may make it an essential consideration in your strategy.

TikTok’s additionally included a list of key dates to remember:

In addition to planning notes in your campaigns:

There’s additionally an outline of TikTok’s varied advert choices, and tips on how to make greatest use of every:

Together with how and when you must look to make use of every in your course of:

There’s additionally a spread of notes on key planning suggestions and approaches, in addition to this overview of key advert optimization suggestions:

TikTok’s additionally included steering on tips on how to use its vacation templates, which might be one other strategy to align your campaigns with the important thing themes.

It’s a helpful overview, which may assist to get you occupied with how you must strategy your TikTok advertising and marketing efforts, and optimize for every particular occasion.

It’s value a glance both method – you’ll be able to obtain TikTok’s full 2022 Vacation Information here