TikTok Shares New Insights into the Influence of TikTok Clips within the Buy Journey [Infopgraphic]

TikTok has published a new report which gives recent insights into the function that its platform performs within the evolving path to buy, and the way TikTok clips can change the way in which that manufacturers and customers work together.

As defined by TikTok:

By listening to the TikTok group, we meet customers the place they need to be met, and it isn’t within the funnel. Quite, it’s an infinite loop with no begin or finish level, and it empowers manufacturers to ascertain extra significant relationships with customers that lead to communities of brand name loyalists, repeat purchases, and higher spending.

Digging into this, TikTok commissioned Material to conduct a brand new research of TikTok customers, and get their insights into procuring and promoting through TikTok clips.

Amongst their key findings:

  • 49% of TikTok customers say that the app is an efficient place to find one thing new
  • 44% uncover merchandise from movies posted by manufacturers
  • 1 in 4 respondents have tagged a model in a put up

Some fascinating notes – you may learn a full overview of the Materials/TikTok model research here, or try the infographic overview beneath.

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