TikTok Shares New Insights into the Worth of TikTok Adverts in Reaching Customers Round ‘Tentpole Occasions’ [Infographic]
TikTok has shared some new insights into the ability of marketing around major events in the app, with in-app engagement rising across the newest capabilities, offering new alternatives for entrepreneurs.
Tentpole occasions, just like the Tremendous Bowl, present main alternative for branded content material tie-ins, and people that may get it proper can drive important branding and engagement advantages, as we’ve seen repeatedly with Tremendous Bowl advert campaigns.
And now, with its rising viewers, TikTok can also be serving to to drive response, with the most recent stats exhibiting main engagement boosts round huge occasions, and related advert recall will increase when TikTok campaigns are tied into TV promotions.
There are some fascinating issues right here – check out the insights beneath, or take a look at the complete overview on the TikTok Marketing blog.