TikTok’s Engaged on a New ‘Clear Mode’ Which Removes App Perform Buttons from the Playback Window
You ever watch a TikTok video the place the on-screen textual content or different element is obscured by the username, the profile bubble, the like rely, hashtags, description, and many others?
There might quickly be an answer – test this out:
As you’ll be able to see in these screenshots, posted by @aj_malakai (and shared by Matt Navarra), TikTok is presently testing a brand new ‘Clear Mode’ choice, which, when chosen, would show your chosen video with out the app operate buttons and video description particulars on display screen.
That might enhance the viewing expertise general, however there may be some negatives on this revised UI strategy.
For one, it might make likes, feedback and sharing much less speedy, which may cut back engagement, whereas it might additionally open up alternatives for screenshots with out the consumer particulars on display screen, which may result in new conflicts with TikTok’s creator group (TikTok’s already working to appease creators on the revenue front).
After which there are TikTok’s advert content material and in-stream purchasing choices. Eradicating these would straight hurt TikTok’s enterprise – so in some ways, it looks like a doubtlessly good concept for customers, however not a terrific one from every other perspective.
That’s seemingly why TikTok’s comparatively non-committal concerning the trial at current.
As reported by TechCrunch:
“TikTok stated it doesn’t have a lot to share on the check at the moment. Contemplating clear mode is in restricted testing, it’s unknown when or if TikTok plans to roll it out extra broadly.”
I’d hazard a guess that this gained’t ever get launched, and if it does, it’ll solely be accessible on a person video foundation, so that you gained’t be capable of make it your default viewing setting. Which implies that you’d have to faucet by way of and swap to Clear Mode each time you wish to use it, which most individuals simply gained’t do.
Contemplating that, perhaps it may get a launch, if TikTok sees that it gained’t trigger main disruption to its metrics. However nonetheless, it appears dangerous.
However, it’s a chance, and it could possibly be a helpful choice to have in conditions the place the content material is obscured by the assorted buttons and textual content.
There’s not a lot information as but, however we’ll hold you up to date on any progress.