Tips on how to Handle A number of Social Media Accounts (and Keep Calm)

If you happen to’ve ever questioned the way to cut back work stress once you handle a number of social media accounts for shoppers — or in your personal enterprise — you’re in the precise place.

On this publish, we’ll stroll you thru the best methods to handle, monitor, and collaborate on all of the (many) social accounts you utilize every single day.

The benefits of having multiple social media accounts

As you’ll see later in this post, most people have more than one social media account. Why? For the average user, each network serves a different purpose.

For example, reading news stories is the third-most common reason for using social media.

Hootsuite and We Are Social, The Global State of Digital 2021, Q4 Update

However that use doesn’t apply equally throughout platforms. About 31% of U.S. adults commonly use Fb to entry information, however solely 11% use Instagram for that objective. Even fewer folks (4%) use LinkedIn commonly for information.

For social media entrepreneurs, this implies you want a number of accounts for various functions. For instance, LinkedIn is likely to be your most suitable option for recruiting, Instagram for social commerce, and Fb for constructing model consciousness.

However this can even rely in your target audience. Demographics vary substantially throughout platforms, so a number of social accounts help you attain a broader phase of the inhabitants. Right here’s a fast have a look at how social media demographics differ for American customers:

use of online platforms and apps varies by age group
Pew Research Center

What number of accounts ought to a social media supervisor have?

Truthfully, there’s no proper reply to this query. All of it relies on your viewers and your objectives. You may attain the overwhelming majority of social media customers by posting on one or two massive social platforms. However which platforms you utilize — and what number of — will differ.

As we simply stated, social community preferences differ by age, gender, and geography. The extra demographic teams you’re attempting to achieve, the extra social accounts you’ll want to achieve them within the locations they spend time on-line.

The scale of your organization additionally has an impression. A small enterprise will doubtless begin with one account per platform. However as you develop, you may want separate handles for, say, customer service and advertising. That is when it turns into essential to know the way to handle a number of social media accounts for enterprise functions.

The perfect method is to begin small and develop as you get extra snug together with your instruments and model voice. It’s higher to do an awesome job on a few accounts than a mediocre job on many.

What number of social media accounts does the common particular person have?

The common particular person makes use of 6.7 social platforms each month and spends 2 hours and 27 minutes per day utilizing social media.

Right here’s a have a look at how social media utilization overlaps amongst platforms:

social media platforms user overlaps
Hootsuite and We Are Social, The Global State of Digital 2021, Q4 Update

The perfect software program to handle a number of social media accounts

We gained’t lie: Managing a number of social platforms will be powerful. Issues get particularly dangerous once you’re managing private {and professional} accounts from the identical machine. Or, if you happen to’re interested by the way to handle social media accounts for a number of shoppers. You don’t wish to unintentionally spark a PR disaster by sharing one thing on the fallacious feed.

Making an attempt to handle a number of social media profiles utilizing completely different apps can be time-consuming and inefficient. The period of time you spend opening and shutting tabs alone provides up quick.

Happily, the precise software program could make the job a lot simpler.

You gained’t be stunned to be taught that we predict Hootsuite is the very best social media administration platform for dealing with a number of accounts. Centralizing your whole social media actions in a single unified dashboard saves a ton of time. It additionally helps maintain you centered and arranged.

Hootsuite permits you to:

  • Curate, publish to, and handle a number of social media profiles on completely different platforms.
  • Schedule content material prematurely and set up posts throughout accounts in an interactive calendar.
  • Reply to messages despatched to your whole social profiles from one centralized inbox.
  • Create analytics reviews that present outcomes for all of your social profiles in a single place.
  • Perceive the very best time to publish for every social account based mostly by yourself metrics over the past 30 days.
  • Edit a single social media publish to customize it for each social account moderately than cross-posting the identical content material in every single place.

Business accounts can handle as much as 35 social profiles within the Hootsuite dashboard.

If you happen to are inclined to work on the go or on a cellular machine, Hootsuite additionally provides the best mobile app to manage multiple social media accounts. Just like the desktop model of Hootsuite, the app permits you to compose, edit and publish content material to a number of social profiles, multi function place.

You may as well assessment and edit your content material schedule, and cope with incoming messages and feedback on all of your social accounts out of your unified inbox.

Tips on how to handle a number of social media accounts (with out crying)

Listed below are some key methods to reduce your workload and maximize the time it’s important to spend on high quality content material (and self-care).

1. Use software program to mix all of your social profiles in a single place

We’ve already talked somewhat bit about why it’s dangerous and time-consuming to handle a number of social media accounts by way of particular person apps. Combining the whole lot into one social dashboard is simply an enormous time-saver.

Utilizing a social media administration device additionally permits you to work on all of your social profiles out of your laptop computer or desktop laptop, moderately than out of your telephone, making it bodily simpler to work utilizing a keyboard and monitor moderately than hunched over a tiny display typing together with your thumbs. (In any case, nobody desires to get text neck or texting thumb.)

In Hootsuite, you’ll be able to handle accounts from:

  • Twitter
  • Fb (profiles, pages, and teams)
  • LinkedIn (profiles and pages)
  • Instagram (enterprise or private accounts)
  • YouTube
  • Pinterest

2. Automate your busywork

The act of really posting content material to every social community can turn into fairly disruptive if you happen to do it a number of instances all through the day. It’s a lot simpler to create content material in batches and schedule it to publish routinely on the proper instances (see the subsequent tip for extra on that entrance).

Use Hootsuite to schedule posts prematurely or bulk upload up to 350 posts at once.

It’s additionally an enormous time suck to drag analytics individually from every social platform. As an alternative, arrange Hootsuite Analytics to routinely ship you cross-platform analytics reviews every month.

3. Publish on the proper instances and frequency for every community

We talked earlier concerning the completely different demographics of various social platforms. And the other ways folks like to make use of these platforms. Which means every community has its personal excellent posting instances and frequency.

The very last thing you wish to do is spend time creating an excessive amount of content material for any given platform. Give folks what they need, not a lot as to scare them away.

To begin determining which instances to publish at, take a look at our weblog publish on the best times to post on Facebook, Instagram, Twitter, and LinkedIn. However keep in mind that these are simply averages. The precise greatest instances and frequency to publish on every of your social accounts might be distinctive to you.

A/B testing may help you work this out, as can numerous analytics tools. Or, you can let Hootsuite determine this out for you with its customized Best time to publish feature.

If you happen to occur to find your excellent posting time is 3 a.m. on Sundays, you’ll be extra-glad you already applied tip 2 to automate your posting with the intention to get some much-needed sleep.

4. Have interaction in some tasteful cross-posting

We’ve tried to hammer house that audiences and their preferences differ throughout social platforms. This, after all, signifies that cross-posting the very same content material to every platform is not a great idea. By no means thoughts that various word counts and image specifications could make your publish look wonky if you happen to use an everything-everywhere method.

That stated, you don’t must reinvent the wheel for each platform. So long as you regulate a publish appropriately, content material based mostly on the identical property will be shared throughout a number of social networks.

The Hootsuite Composer permits you to customize one post for each social network, all from one interface, so it speaks to the proper viewers and hits the precise picture and phrase properties. You may as well add or take away hashtags, change your tags and mentions, and swap out the hyperlinks.

Time = saved.

5. Curate and repost ⅓ of your content material

Odds are, folks in your business — perhaps even your clients — are creating content material that might look nice in your social feeds. We’re completely not saying you must merely take it and use it. (Please don’t do that.)

However it’s a nice thought to achieve out and join with these creators to ask if you happen to can share and amplify their content material. You may even use methods like contests and branded hashtags to gather user-generated content to fill out your feed.

Or, on the thought management entrance, share a hyperlink to an insightful piece related to your business, together with a fast abstract of your ideas. Content curation is a helpful solution to carry helpful data to your viewers whereas constructing connections with leaders in your business (and, after all, saving time).

6. Use templates for content material creation

A recognizable model look and voice are essential for constructing your following on social media. Templates cut back the quantity of effort wanted to create a brand new social publish whereas guaranteeing your content material is at all times on-brand.

The Hootsuite Content material Library permits you to save pre-approved templates and different model property so you’ll be able to create new content material in simply a few clicks.

We’ve additionally created a lot of templates you need to use with or with out Hootsuite. This publish of 20 social media templates consists of a number of technique, planning, and reporting templates, however there are additionally content material templates anybody can use for:

7. Put apart time for engagement

Engagement is a essential a part of constructing — and conserving — a social media following. Don’t neglect to construct time into your every day schedule to reply to feedback, mentions, tags, and DMs. Critically, put this in your calendar every single day and block off the time to place the “social” in your social media accounts.

After all, it’s so much sooner when you are able to do all of your viewers engagement from one central dashboard moderately than platform-hopping. Plus, utilizing software program to handle a number of social media accounts ensures you by no means miss out on key alternatives to interact together with your viewers.

You don’t wish to spend your lunch break (at all times take a lunch break) worrying about whether or not you forgot to examine DMs on one in every of your accounts or missed an essential remark.

Even higher, use social listening to identify alternatives to interact once you’re not particularly tagged, with out having to dig by way of every social community’s search instruments.

8. Make collaboration simple

Realistically, there may be solely a lot anybody particular person can do. As your workload grows, collaboration turns into more and more essential.

A social media dashboard makes collaboration simple by permitting staff members precisely the entry applicable to their position, with built-in approval workflows and password administration.

You may as well use Hootsuite to assign private and non-private social messages to different staff members, so nothing slips by way of the cracks. And also you’ll at all times have the ability to see if somebody is attempting to contact you thru a number of social channels, so you may make positive to supply a constant response.

Even higher, set your self as much as collaborate with bots designed to reply fundamental buyer queries. Heyday permits you to reply as much as 80 p.c of buyer queries routinely.

9. Unify your analytics

Every of the social media platforms has its personal built-in analytics tools. However an analytics program is your greatest guess when planning the way to handle a number of social media accounts for enterprise objectives and reporting. For a full understanding of a number of social media accounts, you want a unified report.

Hootsuite Analytics makes use of templates that help you create multi-platform reviews rapidly, or you need to use the customized reporting instruments to construct reviews with the precise metrics that matter most to your group.

You may as well get an image of your paid and natural social media reporting multi function place.

And, as we talked about above, you’ll be able to set Hootsuite Analytics to ship you a report routinely each month, so there’s one much less factor in your to-do record.

10. Join social to your different enterprise instruments

Social media instruments will not be the one enterprise instruments within the social media supervisor’s toolbox. Odds are you utilize third-party instruments for duties like mission administration, picture enhancing, buyer assist, and extra.

The Hootsuite App Listing consists of greater than 250 apps and integrations that may assist simplify your workday and consolidate the whole lot you want in a single place.

Save time managing a number of social media accounts with Hootsuite. From a single dashboard, you’ll be able to publish and schedule posts, discover related conversions, have interaction the viewers, measure outcomes, and extra. Attempt it free right now.

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Simply handle all of your social media in a single place and save time with Hootsuite.

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