Turn out to be a (Effectively-Paid) Content material Creator in 2022

Questioning the best way to be a content material creator? One which not solely will get paid however will get paid effectively?

Effectively, excellent news, my good friend: you’re in the proper place!

Content material creators, whether or not freelance or in-house, are in excessive demand. And there’s no signal of that demand slowing down.

On this submit, we’ll talk about precisely what being a content material creator means and the other ways you may apply that title to your self. Plus, we’ll share a step-by-step course of on the best way to change into a content material creator, what to incorporate in your resume, and which instruments you’ll must get began.

What is a content creator?

A content creator is anyone who makes and publishes digital content. And while anyone with an Instagram or TikTok account is technically a creator, professional content creators take it one step further. They use their digital platforms to build an audience and generate revenue from their content.

The term ‘content creation’ has blown up in the past few years, especially with social content creation. But as a practice, content creation has been around for much, much longer. Journalists, painters, and sculptors all fall into the ‘content creator’ category. The cavemen who made pictographs on the walls of their caves were, essentially, the world’s first content creators. You could call them Stone Age Influencers.

Since you’re reading Hootsuite’s blog and not, say, Pictographs Weekly, we’ll assume that you’re interested in becoming a digital content creator. We’ll take you through a few of the most common types of digital content creators.

Note: These content creator categories can (and often do) overlap. For example, you can be an influencer, a photographer, and a vlogger.

Influencers or brand ambassadors

Content creators who want to monetize their personal brand may be called influencers or brand ambassadors. These creators may be life coaches, speakers, or anything else where you make money off your personal brand.

You’ll likely be taking your own photos or videos, writing your own captions, and developing your own social media strategy. You’ll be a jack of all trades in relation to content material creation.

Social media managers

‘Social media supervisor’ is a fairly broad title and sometimes handled as a catch-all for social media duties.

A social media manager’s duties cowl lots of floor. These roles typically deal with all the pieces from content material creation and marketing campaign planning to social listening and reporting.

Freelance social media managers typically area of interest right down to the abilities they’re most fascinated about. However these simply beginning out can count on to the touch on each facet of content material creation. If this sounds such as you, you should definitely bookmark these customizable social media templates.

Right here’s extra on what you may expect as a freelance social media manager.


Digital copy and content material writers cowl an enormous spectrum of content material creation. As a author, you may monetize articles, weblog posts, brochures, internet copy, e mail advertising copy, information items, voice-over scripts, social copy, e-books, or white papers, to call a couple of.

The alternatives are huge, and, like I at all times informed my mother, each trade wants an excellent author.

When you resolve to change into a duplicate or content material author, you may must develop extra content material creation abilities. Typically, it gained’t be all writing. You may want pictures abilities to create imagery for platforms like Instagram, for instance.

Photographers and videographers

Social media apps require participating photos. Which means the digital world at all times wants extra photographers and videographers.

Picture and video freelancers typically select to change into Instagram content material creators. Larger manufacturers typically outsource a few of their social media asset manufacturing to creators.

Plus, inventory imagery websites at all times want visible content material. Web sites, blogs and e-commerce websites are additionally nice sources of potential work.

Vloggers and streamers

Enthusiastic about monetizing your day by day life? Vlogging or streaming may be for you.

The distinction between the 2 is slight. A vlogger is somebody who creates and publishes video blogs. A streamer, nevertheless, is somebody who broadcasts themselves on a reside stream or posts a video after the actual fact. Streamers could play video video games, placed on tutorials, or conduct interviews.

Take Rachel Aust, for instance. She is a YouTube content material creator who publishes vlogs that mainly simply present her residing.

Designers and artists

Artists and designers have at all times been visible innovators. These abilities are much more essential in creating content material for the net world.

To achieve success, you’ll must know the best way to inform a narrative by means of your posts. You’ll use components like shade, gentle, and composition to create visually interesting content material.

Instagram is a pure place to flex your creative muscle tissues. With a superbly designed feed, you may attain a large viewers and generate some buzz to your model. Many designers use the platform as an internet portfolio to showcase their work.

How a lot do content material creators receives a commission in 2022?

As we identified originally of this text, content material creation can range broadly.

That makes it robust to pinpoint precisely how a lot a mean content material creator’s wage could be with out getting particular. You’ve additionally received to think about native market charges, medium, and material. And, for those who resolve to niche-down inside a selected trade, you may increase your charges.

Glassdoor says the common Canadian content material creator makes $47,830 yearly; for the US, it’s $48,082. Nonetheless, ZipRecruiter is barely increased at $50,837 for a US-based content material creator.

However, that’s fairly broad, and totally different platforms have totally different fee ranges for creators. YouTube, for instance, can pay you between $0.01 and $0.03 for an advert view. Which means you may make roughly $18 for 1,000 views. The typical YouTuber wage for these with not less than 1 million subscribers, in accordance with MintLife, is $60,000 per yr.

Most profitable content material creators make their cash by means of model sponsorships. These can drastically enhance your wage. Fashionable YouTuber MrBeast, for instance, made $54 million in 2021.

Brand partnerships on TikTok can internet you $80,000 and up.

On Instagram, macro-influencers (over one million followers) could make $10,000–$1 million+ per submit. Micro-influencers (10,000–50,000 followers) are taking a look at $100–$500 per submit.

And, for those who’re making a living on platforms like TikTok or Instagram, you may as effectively create a Patreon account. With Patreon, you may convert followers to subscribers and additional monetize your model. When you’re a micro-influencer, that might be roughly $50-$250 additional a month.

change into a content material creator: 4 steps

The paths to totally different positions could differ, however there’s a basic course of you may comply with to change into a social media content material creator. Listed below are 4 steps on the best way to change into a content material creator.

Step 1: Develop your abilities

You in all probability have already got an concept of what sort of content material creator you need to be. Now, you simply need to hone or develop your abilities.

Strive training for manufacturers you recognize and love. Say you need to be a copywriter, for instance. Strive executing a mock inventive temporary to indicate off your abilities. You possibly can write a product description, social media submit, and a headline to advertise a brand new shoe launch.

Or, if you wish to be a graphic designer, you could possibly create a mock commercial to advertise mentioned shoe launch.

You possibly can proceed to develop your abilities by means of programs. There are many on-line programs that can stroll you thru various kinds of content material creation. Or, attain out to different content material creators whose work you admire. Ask them for recommendation on how they developed their abilities or (in the event that they’re open to it) to have a look at your work and supply suggestions.

Step 2: Create a portfolio

When you’ve began constructing these abilities, it’s time to indicate off your work. Begin an internet portfolio to share a few of your finest samples with potential shoppers or employers.

Simply beginning out and don’t have something to indicate? Share some speculative work (that simply means “make one thing up”). Or, for those who created something noteworthy whereas creating your abilities, you may publish it right here.

Your portfolio doesn’t need to be fancy. You possibly can even host them without spending a dime on Squarespace or Wix.

Even for those who’re constructing your private model as an influencer and never, say, a videographer, a portfolio is a useful gizmo. Do you need to appeal to manufacturers who need to accomplice with you? Present them the way you’ve partnered with different manufacturers previously.

You’ll want to hyperlink your social media accounts and make your contact info straightforward to seek out. And, you’ll need to have a solid brand pitch deck in your again pocket.

Step 3: Begin hustling

You’ll find potential shoppers virtually wherever. Begin by networking or reaching out to job postings or freelancer-needed advertisements. You may even strive pursuing alternatives you see in your day by day life.

Maybe there’s a web site you’ve observed that wants new banner advertisements. As a burgeoning graphic designer, you could possibly chilly e mail them and pitch your providers.

Listed below are 5 concepts for locating new work:

  1. Be part of as many freelance Fb Teams as you may. Shoppers could submit work wanted, or you could possibly forge beneficial skilled relationships.
  2. Publish your portfolio or your elevator pitch in related on-line areas. When you focus on journey pictures, search for journey teams on-line.
  3. Content material advertising Slack teams are an important place to community.
  4. Search for related sub Reddits like r/copywriting.
  5. Be energetic on LinkedIn and create posts with key phrases related to your trade and title.

Step 4: Receives a commission

Pricing your self while you’re simply beginning out will be robust. Check out your market common to get an concept of what others in your expertise vary are charging. Strive to not undersell your self at first!

When you’re seeking to get employed in-house at a company as a content material creator, analysis the trade common to your place. That means, you may weed out job positions with salaries which are too excessive (expectations could also be past your ability set) and too low (receives a commission what you’re price).

When you’re seeking to freelance, you should definitely have signed written contracts along with your shoppers. Embody your fee phrases and penalties for late funds.

Comply with these 4 steps, and also you’ll have our vote as the subsequent content material creator of the yr!

What must be in your resume as a content material creator?

Whether or not you’re freelancing or in search of an in-house place, a content material creator resume lets you look skilled. Freelance shoppers will generally ask for one alongside along with your portfolio, so it’s finest to be prepared.

As a content material creator, you’ll solely need to embody related details about the job you’re making use of for in your resume. Which means you in all probability don’t need to embody the part-time summer time job you had as a canine washer. (Until a part of that job included posting cute pet pictures)

Charlie posing completely for his photograph! 😊🥰

Posted by Canine Adventure Den 24 Hour Daycare on Saturday, July 23, 2022

In case your resume is trying just a little sparse, it may be time to finish some volunteer work. Ask round your area people for a worthy group you may volunteer your time with. This gives you a content material creator job so as to add.

When you’re at a loss for what to say in your resume, search for content material creator job descriptions much like the job you need. These will likely be stuffed with helpful key phrases you may embody in your resume.

Supply: Glassdoor Jobs

Within the instance above, we would pull out “content material advertising creator” and “creating and managing content material throughout all channels.” Simply ensure you have the expertise or information to match these key phrases!

What’s a content material creator package?

Content material creator kits range relying on the place you get them. However, the thought is to supply content material creators with all the pieces they should produce high quality content material effectively.

A social media supervisor or copywriter’s package may embody templates and editorial calendars. When you’re an e mail marketer or internet designer, your package could embody a library of inventory pictures and movies.

When you’re a vlogger or streamer, a content material package you’d be fascinated about may embody a digicam, a tripod, and a reminiscence stick.

Creator kits aren’t too laborious to come back by. Digicam manufacturers, for instance, have observed the market potential and began creating content material creator kits. The Canon EOS m200 content material creator package contains most belongings you would want as a profitable streamer.

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