Twitter Expands Entry to ‘Location Highlight’ Module in Skilled Accounts

Excellent news for manufacturers on Twitter – now, all companies in the US, the UK, Canada, and Australia can add a new ‘Location Spotlight’ module on their business account, which incorporates location data, enterprise hours, and extra contact strategies.

As you’ll be able to see on this instance on the Twitter for Enterprise web page, the Highlight module features a vary of extra enterprise data parts inside a separate part beneath your foremost profile data, and above your tweets.

The module is a part of Twitter’s Professional Profiles option, which is out there to all companies, totally free, throughout the app.

Twitter’s been slowly increasing its Skilled Profile instruments, after preliminary testing of the choice first began in April last year, with chosen manufacturers participating within the beta program. Twitter then began inviting extra companies to sign-up, earlier than opening it to all applicants in September.

Now, you’ll be able to convert to a Professional Profile via your account options, so that you don’t even must undergo Twitter’s full approval course of to change to a professional presence.

The Location Highlight module is one in all a number of new parts that Twitter’s creating to assist manufacturers maximize their presence within the app. It’s a easy strategy to give your model presence a extra skilled look, whereas it additionally offers extra data to assist folks get in contact, which may generate extra leads from the app.

Twitter Location Spotlight

(Observe: The ‘Store Highlight’ mentions right here is Twitter’s re-named Shop module, which is presently solely accessible to chose manufacturers within the US).

The place Twitter plans to go subsequent with its Skilled instruments is anybody’s guess, with even Twitter doubtless unclear, given the pending Elon Musk takeover. Some have speculated that Twitter may go the Fb route, and finally limit the attain of enterprise accounts with a view to power extra manufacturers to pay for advertisements.

That appears unlikely on Twitter, however there’s a threat that by changing your profile that you would threat algorithmic impacts on account of the platform’s strategic shifts.

However you’ll be able to convert again to a private account at any time, and Twitter doesn’t have guidelines – at the very least proper now – which compel companies to make the change.

As such, it might be an excellent possibility, offering extra contact factors for your enterprise.

To transform your Twitter profile to a Skilled Account:

  • Go to both your profile settings or swipe open the sidebar when in your Dwelling timeline within the app. In case you’re within the sidebar, scroll till you see the “Twitter for Professionals” tab and choose it. In case you’re in your profile settings, scroll till you see “Swap to Skilled” and choose it
  • When you’ve entered the conversion stream, choose “Get Began”
  • Choose a class to your Skilled Account and choose “Subsequent” 
  • Select both “Enterprise” or “Creator” and choose “Subsequent” 
  • Congratulations! You at the moment are a Skilled on Twitter!

You possibly can learn extra about Twitter’s Skilled Accounts conversion course of here.

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