Twitter Launches New Bot Labels to Establish Bot Accounts In-Stream

Twitter is taking the subsequent step in including extra transparency to the tweet course of by rolling out its new bot labels, which builders will now have the ability to voluntarily add to automated accounts.

As you possibly can see on this instance, now, bot accounts on Twitter might be displayed with a brand new robotic icon subsequent to the profile title, and a marker denoting that the account is automated.

The identical can even be displayed within the tweet feed, with an ‘Automated’ tag beneath the profile title on tweets.

Twitter’s utilizing the voluntary labels as a method to assist spotlight ‘Good Bots’, versus bot accounts which might be used for detrimental goal.

As defined by Twitter:

#GoodBots assist folks keep apprised of helpful, entertaining, and related data from enjoyable emoji mashups to breaking information. The label will give folks on Twitter further details about the bot and its goal to assist them determine which accounts to observe, interact with, and belief.”

So it’s not designed to be an all-encompassing, bot vs human-controlled identifier at this stage. Nevertheless it’s a step in that path – and with bots lengthy being recognized as a key problem on the platform, it may, finally, be a key factor in combating misuse. 

Twitter’s been developing the new bot identifier for a while, and launched a dwell take a look at of the choice back in September. Twitter additionally rolled out an update for developers back in 2020 which made the identification of bot accounts a requirement of utilizing its platform. That, primarily, signifies that working a bot account with out declaring that it’s a bot is towards Twitter’s guidelines, which supplies the platform extra direct means to take away accounts which don’t disclose such.

The brand new bot labels are the subsequent step, which, not less than in idea, ought to imply that each one professional bot accounts on the platform will now be labeled as such, which can make it simpler for customers to know who and what they’re participating with, and will have a huge impact on content material distribution and amplification.


Whereas Twitter is implementing new guidelines round bot utilization, that doesn’t imply that these searching for to make use of bots for detrimental goal will adhere to such.

As famous, Twitter bots have repeatedly been recognized as a key distributor of misinformation and/or divisive messaging, with folks utilizing bots to affect tweet tendencies and make actions seem extra standard than they’re.

In the wake of the 2016 US Election, for instance, researchers uncovered “huge, inter-connected Twitter bot networks” which had been used to affect political dialogue, the biggest of which incorporating some 500,000 fake accounts. In 2018, Wired reported that bot profiles typically dominated political information streams, with bots contributing as much as 60% of tweet exercise round some occasions.

Much more lately, reviews have prompt that the Chinese language Authorities has been utilizing social media bots to ‘advance an authoritarian agenda’ through international tendencies.

A majority of these operators should not more likely to voluntarily disclose themselves through these new labels, so whereas Twitter’s new bot tags are a great factor for normal transparency, they gained’t essentially cease the misuse of bots for such actions.   

However perhaps, as famous, they’re one other step in the proper path, and together with extra particular guidelines on using bots, and improved detection processes, Twitter’s now taking extra direct steps in addressing its bot drawback, and serving to customers keep away from potential manipulation.

It could actually solely assist – Twitter’s new bot labels are being rolled out to all self-reported bot accounts from right this moment.

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