Twitter Supplies Final-Minute Suggestions for Your Easter Advertising Campaigns

Easter is nearly right here, and if you happen to’re trying to faucet into the season to maximise your advertising alternatives, Twitter has shared some tips and usage insights to assist information your strategy – together with the very best hashtags to make use of for the occasion.

As you may see, final 12 months, essentially the most used hashtags round Easter had been:

• #Easter
• #HappyEaster
• #Easter2021
• #EasterSunday
• #Giveaway
• #EasterBunny
• #Win

So giveaways are clearly a key model strategy, which could possibly be value noting in your technique.

It’s exhausting to say how useful, or not, hashtags are on Twitter are as of late, with Twitter itself advising brands to not include any hashtags at all in sure cases.

The fundamental rule of thumb is that if you happen to’re together with a hyperlink, and also you wish to information customers to click on, then possibly including hashtags received’t be useful, because it provides them different issues to click on on within the tweet. However if you happen to’re trying to amplify your messaging, and improve model consciousness, particularly via your tweets, then hashtags will help – although as all the time, it should come all the way down to your viewers and focus, and it’s value experimenting to see what outcomes you get.

Twitter additionally means that manufacturers ‘embrace emojis for an additional sprint of Easter enjoyable’.

“The highest used emojis final Easter embody the rabbit face emoji, the hatching chick emoji, the egg emoji, bunny emoji and laughing face emoji. Simply be sure to keep away from repeating the identical emoji time and again, as it may be disruptive for assistive know-how customers.”

Twitter has additionally included a group of Easter key phrases, which might additional spotlight the important thing subjects of curiosity for the season:

• Easter eggs
• Easter egg hunts
• sweet and chocolate
• household time
• making Easter dinner
• brunch
• egg adorning
• internet hosting household

Along with this, Twitter means that manufacturers take into account 4 kinds of tweet to hyperlink into the season:

• Video tweets – Twitter says that video might be a good way to point out off your Easter merchandise, whereas behind-the-scenes clips additionally are likely to do nicely
• Present your humorousness – Easter is a time of celebration and cheer, and as such, maintaining it mild with jokes and comedy might be one other method to tie into the festivities
• Giveaways – As per above, giveaways all the time do nicely, however if you happen to’re trying to drive consideration, then a themed giveaway could possibly be a great tie-in choice that can assist to amplify your messaging
• Tweets geared toward parenting – Twitter additionally means that manufacturers ‘tweet helpful sources, like recipes, Easter egg hunt ideas and video games’. Twitter additionally notes that asking folks to share their very own ideas within the feedback can drive much more engagement.

It’s doubtless somewhat late within the season to be getting your plans in form, however if you happen to’re in search of last-minute tweaks and issues to attempt, then these notes might present some steering, or notes to contemplate.

You may try Twitter’s full checklist of Easter advertising ideas here.