What Is Cameo? Utilizing Superstar Movies to Develop Your Enterprise

When you’ve ever wished George Costanza to roast your dad on Festivus or Chaka Khan to sing you cheerful birthday, Cameo could make your desires come true. You most likely know Cameo as a platform that enables followers to request movie star movies, however do you know that you may additionally use Cameo to develop your corporation?

Learn on to seek out out extra about how Cameo can give you the results you want and your organization.

What is Cameo?

Cameo is a website and mobile app that lets you request personalized video messages from celebrities. Founded in 2016, Cameo connects fans with their favorite actors, athletes, musicians, performers, creators, and social media influencers.

Most users order Cameos for other people because they make a perfect gift — and bonus, no wrapping required. But you don’t need to wait for a special occasion. You can also order a video for yourself or as part of a business strategy.

While Cameo is best known for pre-recorded videos that can be downloaded and shared, you can also book live video calls! Cameo Calls allow you to chat together with your favourite movie star and invite a gaggle of mates to affix you.

How does Cameo work?

Cameo could be very user-friendly and simple to discover. Begin by visiting their website or downloading the Cameo app to browse celebrities. You’ll have to create a Cameo account to make a request.

You’ll be able to search Cameo by class, like actors, musicians or comedians. Otherwise you enter particular phrases within the search bar, like “Great British Bake Off.” There are millions of celebrities on Cameo’s market, so utilizing your personal search phrases is useful!

Utilizing the sidebar menu choices, you’ll be able to filter by standards like value and score. When you forgot your bestie’s birthday is tomorrow, you’ll be able to even prohibit your search to 24-hour supply choices!

It’s also possible to browse the profiles of celebrities and skim their scores and opinions. Every profile has a choice of movies, so you’ll be able to try their model and supply.

Melora Hardin from The Office - celebrity profile

When you’ve chosen your movie star, the enjoyable half begins. First, let Cameo know whether or not you’re reserving for your self or another person. From there, Cameo will immediate you for the next particulars:

  • Introduce your self. Inform your favourite celeb why you’re so excited to listen to from them. Keep in mind, they’re actual individuals on the opposite finish of this request— they’re going to learn what you say! This is a chance to be real.
  • Present the title and picture of the recipient. When you’re giving your Cameo as a present, add the title of the particular person you’re sending it to. You even have the choice of importing a photograph. In a while, you’ll be able to add particulars about title pronunciation.
  • Add pronouns. This elective function permits you to specify pronouns. Cameo presents she/her, they/them and he/him as choices, however you’ll be able to enter any pronouns you employ into this area.add pronouns on Cameo
  • Choose an event. Are you sending a Cameo as a birthday current? Wanting recommendation? In search of a pep speak? Or possibly only for enjoyable? Cameo presents numerous events that you may choose.select an occasion such as birthday pep talk or anniversary
  • Add directions. That is the place you will get as detailed as you need. Need Jonathan Frakes to inform your brother that he’s wrong for 2 minutes straight? Put it within the request kind! Simply be sure that to abide by the community guidelines: no hate speech, sexual content material, or harassment.
    The extra information you present right here, the higher your video might be.When you’re unsure what to incorporate, you additionally get assist from Cameo. They provide writing prompts that can assist you work out what particulars to say.make your request memorable by adding specific instructions
  • Connect a video. When you make your request via the cellular app, you may as well embody a video as much as 20 seconds in size. That is one other alternative to specific your needs and provides your chosen celeb some particulars to personalize their video.

If you’d like your video to remain between you and the recipient, choose “Cover this video from [Celebrity Name]’s profile.” In any other case, it could be shared on Cameo, the place different customers can view it.

When you’re accomplished making your request, you fill in your fee particulars (they settle for most main bank cards) and ensure your order. Cameo will ship you a affirmation e-mail and let you understand how lengthy the movie star has to satisfy your request. Sometimes, it is a seven-day window, however some Cameo celebrities provide 24-hour supply.

When your video is prepared, it is going to seem in your Cameo account. You’ll additionally obtain an emailed hyperlink to the video. You’ll be able to watch the video, share the hyperlink immediately, or obtain the file to maintain it without end.

public videos available on Cameo account page

After you obtain your video, you’ll be prompted to jot down a assessment. And if for some purpose the movie star is unable to satisfy your request, your fee might be refunded.

How a lot does Cameo value?

Cameo costs fluctuate in vary, relying on how well-known and in-demand the movie star is. Brian Cox is $689 (a steal if in case you have Roy household cash), and Lindsay Lohan is $500.

However there’s an enormous vary, and tons of of stars provide customized movies for $100 or much less. You’ll be able to even discover choices throughout the $10-$25 vary. They may not be family names, however they may very well be your favourite drag queen or TikTok creator — and that’s what counts!

Can you employ Cameo for enterprise?

Sure! Cameo for Business was designed particularly for you. It’s good for corporations in search of a star endorsement for his or her new product launch or a bunch for his or her upcoming occasion.

When you’re searching for a video for enterprise functions, you must undergo the Cameo for Business web site. A private Cameo video can’t be used for promotional or business functions, in response to the Cameo Terms of Service.

(That’s why I can’t present you the Cameo I ordered from actor James Marsters, aka Spike from Buffy the Vampire Slayer, which is simply too unhealthy as a result of it’s unimaginable.)

However the means of ordering a Cameo for Enterprise could be very related. You’ll be able to browse greater than 45,000 celebrities.

As with private Cameo movies, there’s a variety in costs, however you’ll be able to sometimes count on {that a} enterprise video may have a better price ticket. For instance, Lindsay Lohan will create a personalised video for $500, however for a enterprise video, she costs $3,500.

Cameo for Enterprise additionally presents personalized assist for companies. Collaborate with Cameo to create a plan and set measurable targets, and get data-driven suggestions for celebrities that may resonate together with your viewers.

Cameo can even make it easier to execute your marketing campaign in as little as every week— ideally suited should you’re on a good timeline!

6 concepts for utilizing Cameo for enterprise

1. Improve model consciousness

Cameo’s Snap x Cameo Advertiser Program permits manufacturers to create customized video advertisements solely for Snapchat. These advertisements are good for constructing consciousness, notably for manufacturers concentrating on a younger demographic who need to faucet into the 339 million every day customers of Snapchat.

Gif through Cameo

Via Snap x Cameo, retail model Mattress Agency created a sequence of video advertisements to boost model consciousness, working with numerous celebrities that included NFL stars, TV personalities and content material creators. The marketing campaign drove an 8-point raise in advert consciousness and resulted in a video view charge that was 3x as excessive because the business common.

2. Launch a product

Superstar endorsements are a tried-and-true advertising tactic, however that’s as a result of they work!

Snack line Dean’s Dips partnered with Cameo and Corridor of Fame baseball participant Chipper Jones to create a “Chipper and Dipper” marketing campaign to advertise their new dips. Via Cameo, they had been capable of finding a star that match their buyer demographic completely. In spite of everything, what goes higher with sports activities than chips and dip?

Picture through Cameo

Along with the promotional video content material, the marketing campaign included a social sweepstakes, providing followers the possibility to have a Cameo Name with Jones. The competition elevated engagement and generated extra shareable video content material for Dean’s Dips. The outcome was a profitable and unique product launch.

3. Guide a speaker

When you’re searching for a visitor host on your podcast or an inspiring speaker on your subsequent occasion, Cameo is a substitute for conventional speaker bureaus.

Apple Leisure Group labored with Cameo to e-book TV character Carson Kressley for his or her annual convention, thrilling their attendees.

Picture through Cameo

You’ll be able to e-book audio system for internet hosting gigs and panels, but in addition co-create a customized occasion agenda that builds off the star’s character. Kressley performed video games with attendees and did viewers engagement, which performed to his strengths as a TV host and presenter— and ensured the occasion was a smash success.

4. Delight your workers

The pandemic threw a wrench in office tradition initiatives, as working from residence grew to become the brand new norm. Whereas distant work has many benefits, it’s additionally left many employees feeling disconnected and employers questioning learn how to interact them from a distance.

Internet hosting a digital occasion for workers with a beloved movie star is a good way to supply an expertise that’s genuinely stunning and enjoyable. Or reward excessive performers with customized movies from their favourite stars to point out them how a lot you admire them. Whether or not it’s Kenny G serenading them on sax, or a personal encounter with an elephant sanctuary, it’s undoubtedly higher than an “worker of the month” certificates.

5. Surf a viral wave

In August 2022, the web skilled a uncommon second of real happiness once they met Tariq, slightly boy who really loves corn. “Corn Boy” went vastly viral as a result of he stated what everyone knows to be true: corn is superior.

Sensing a corntastic alternative, Chipotle booked a enterprise video with Tariq via Cameo. Collectively, they created a TikTok video about their shared love of chili-corn salsa (and racked up greater than 56 million views within the course of!)

@chipotle Anticipate it #corn ♬ original sound – Chipotle

This technique labored due to the timing. It went reside only a few weeks after Tariq rocketed to on-line fame, when “Corn Boy” was nonetheless resonating with on-line audiences. If you wish to capitalize on a viral development or meme, velocity is every part. Fortuitously, Cameo can flip round a enterprise marketing campaign in lower than every week.

6. Run a contest

One of many largest makes use of of Cameo? Sending mates birthday messages from beloved celebrities.

So Bud Gentle labored with Cameo to run a contest, encouraging UK residents to enter and win a star birthday message for a buddy. Via Cameo, they partnered with six UK celebrities and gave away six movies.

Picture through Cameo

The giveaway obtained seven instances as a lot engagement as their typical marketing campaign, with 92% optimistic sentiment from customers. It additionally resulted in video content material good for sharing on social media, additional boosting model consciousness and engagement.

Steadily requested questions on Cameo

Who’re the highest-paid celebrities on Cameo?

The very best-paid movie star as of October 2022 was… Caitlyn Jenner, at $2,500 USD.

How lengthy does it take to obtain your Cameo video?

Cameo ensures supply inside seven days. It’s also possible to use search filters to search for celebrities who ship inside shorter time frames, like “< 3 days.” When you’re actually in a crunch, you’ll be able to restrict your search to celebrities who provide supply inside 24 hours.

Is Cameo social media?

Cameo isn’t a typical social media platform. Customers don’t have the chance to create their very own content material or work together with each other, that are core options of a social media community. However Cameo movies might be shared on different social media platforms, like TikTok and Snapchat.

How do you obtain your Cameo movies?

You’ll obtain a hyperlink to your Cameo video by e-mail. It can even be added to your Cameo account when it’s prepared. You will discover it by logging into your account and checking “My orders.”

How lengthy can you retain your Cameo video?

Ceaselessly! Your Cameo video might be saved in your Cameo profile below “Your Orders.” It’s also possible to obtain the video and put it aside to your cellphone or laptop.

Are Cameo movies accessible to people who find themselves arduous of listening to?

Sure. You may have the choice to activate captions whenever you obtain your video.

Are you able to ask celebrities to say something you need?

That relies upon. Cameo prohibits requests that contain hateful or violent speech, in addition to sexual or pornographic content material. You can’t ship or request nude movies, for instance, or ask a star to harass somebody.

Some celebrities even have preferences on their profiles, notably with regards to roasts. Do not forget that you’re participating with actual human beings, and attempt to be respectful.

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