What Is KakaoTalk? The Cell Messaging App on the Rise


In the case of social media platforms, it may be tempting to only keep on with the massive names you already know, however nobody needs to overlook out on the following huge factor. And look, we don’t wish to spark your FOMO, however have you ever heard of KakaoTalk?

Whether or not you’re accustomed to this sizzling social messaging app or not, there’s a great likelihood you need to begin being attentive to it. Not solely is KakaoTalk secure, nevertheless it is perhaps important in your digital advertising and marketing plan.

What is KakaoTalk?

KakaoTalk (or KaTalk) is a popular messaging app in South Korea. It’s a free mobile service that offers text messaging, voice and video calls, group chats and more.

Although just like Line or WeChat, KakaoTalk’s truly been round for 12 years. However its recognition has exploded lately, with a rise of over 8 million customers worldwide between 2015 and 2021.

chart of number of active users worldwide on KakaoTalk

Chart by way of Statista.

You understand how it’s widespread to say “let me Google that” while you’re considering of wanting one thing up? KakaoTalk has achieved that stage of ubiquity, with South Koreans typically utilizing “Ka-Discuss” as a verb (i.e. “I’ll Ka-Discuss you later”).

In line with eMarketer, a whopping 97.5% of smartphone customers in South Korea used the app as of December 2020. That’s over 3 occasions the quantity of customers on the second hottest app, Instagram.

mobile messaging apps used by mobile messaging users in South Korea, December 2020

Chart by way of eMarketer.

KakaoTalk has change into an ingrained a part of South Korean tradition, however you need to use it anyplace on the earth. You simply want the app and an web connection. KakaoTalk can be surprisingly well-liked within the Netherlands and Italy, and it’s solely a matter of time earlier than it catches on elsewhere.

The platform can join companies with an infinite base of potential shoppers worldwide. Your KakaoTalk advertising and marketing marketing campaign would possibly lengthen far past South Korea.

How will you use KakaoTalk for enterprise?

So there’s a complete properly of untapped potential, however how are you going to use KakaoTalk for your business? Whether or not it’s Kakao advertisements, Kakao procuring, or buyer care, let’s take a look at all the issues you are able to do to leverage your model on the platform.

KakaoTalk Channel homepage

Instance of a KakaoTalk Channel homepage.

Create a KakaoTalk Enterprise Channel

Free to create and simple to take care of, a KakaoTalk Enterprise Channel is a superb name for enterprise homeowners trying to break into the platform.

With this software, you may construct a searchable hub on your model. You can too preserve your followers up to date with images, movies and standing updates. Maybe better of all, you utilize the built-in sensible chat operate to have real-time communication together with your shoppers.

KakaoTalk’s official chatbot logo

KakaoTalk’s official chatbot brand.

Replace your shoppers

There are many methods to promote your model on KakaoTalk, and so they’re all value your time. You possibly can ship direct messages to people in your KakaoTalk Enterprise Channel. These can be utilized for every part from model notifications to coupon drops or different particular affords.

Kakao Sync for Business

Attain new prospects

Should you’re trying to develop your attain additional, you may entry the Kakao BizBoard. This standalone B2B service permits companies to share content material throughout numerous platforms.

With BizBoard, you may create extremely focused advert campaigns utilizing Kakao Sync.

Design customized emoticons

Like several social media app value its weight in likes, KakaoTalk has a robust emoticon presence. The primary stars are the extremely cute Kakao Buddies. They’re so well-liked, they even have their very own branded retail shops all through South Korea.

Kakao Friends retail store

Kakao Buddies retail retailer by way of Universal Beijing.

Certain, it’s unlikely you’ll be capable of give you one thing as iconic because the beloved Ryan the lion. However you may nonetheless contribute customized emoticons to the KakaoTalk oeuvre. Merely join the Kakao Emoticon Studio to design emoticons that rep your model.

Kakao Emoticon Studio star influencer character

Examples of customized emoticons within the KakaoTalk retailer.

Straight promote meals (if relevant)

Some manufacturers would possibly profit from utilizing KakaoTalk Order, the app’s tackle well-liked providers like UberEats or Doordash.

The meals ordering service additionally has a strong boss heart. It helps retailer homeowners handle their menus, create low cost codes and keep in contact with their buyer base.

The best way to begin utilizing KakaoTalk for enterprise

KakaoTalk is each intuitive and simple to make use of. However there are some problems if you wish to open a KakaoTalk Enterprise Channel. Let’s stroll by way of every step for establishing your KakaoTalk account.

KakaoTalk Messenger app store

Obtain the app

Because it’s predominantly Korean, KakaoTalk is probably going tucked away in a deep nook of your app retailer, however you’ll discover it there.

You would possibly discover that there are some unfavorable critiques for the app, which are inclined to heart on one main takeaway. It’s arduous to vary the telephone quantity or e-mail tackle related together with your account, so be sure to get it proper the primary time.

Join a private account

KakaoTalk will probably begin together with your telephone quantity. Once more — be sure to use a quantity that you simply’ll have for some time, as a result of it may be powerful to vary afterward. This can be a private account, so you need to use your personal telephone quantity, add a verified e-mail tackle and use a profile image should you so select. Allow two-step verification to maximise safety.

Create a KakaoTalk Channel

To start out utilizing KakaoTalk’s enterprise options, you’ll wish to create a KakaoTalk Channel (also called a Kakao Channel). Should you’re not fluent in Korean, you’ll wish to let your browser’s translation characteristic do the heavy lifting.

It’s additionally a good suggestion to have Google Translate open in one other window. You can too use the smartphone app, which has a reside AR translate operate.

When you’re ready, comply with these steps:

  • Navigate to the Kakao Business admin page. You may be requested to register together with your private account and enter your title. I set 155 as my title, as a result of that’s the title of my podcast for which I’m making a channel.
  • The subsequent web page could or could not auto-translate, however the yellow button on the backside says “Create a brand new channel.”Kakao Business create a new channel
  • Enter the channel title, search ID and transient description on your channel, and add a profile image (beneficial: 640 x 640px). You can too choose related classes on your model from the dropdown menus beneath.
  • Once they’re first opened, channels are set to personal. Navigate to the channel visibility toggle in your dashboard and click on it on to set your channel as public. Right here you can even activate “enable search” and “1:1 chat” to essentially get your title on the market.

create a channel with profile settings

That’s it. You’ve efficiently made a KakaoTalk Channel on your model, and have entry to messaging, analytics, promotional coupons and the power to be discovered within the consumer listing.

all you need is Kakao account

Improve to a KakaoTalk Enterprise Channel (optionally available)

However wait, there’s extra. Should you improve to a KakaoTalk Enterprise Channel, you’ll be capable of reap the advantages additional with a verified badge, higher placement in search outcomes and entry to the flamboyant BizBoard we talked about earlier.

There are some catches, although — you want a Korean enterprise quantity, a enterprise registration card and an employment certificates for the channel administrator to get to this subsequent stage. And should you’re working outdoors of Korea, that would require some particular visas and visits to the lawyer.

Should you’ve bought the quantity, then right here’s proceed:

  • Click on the “Improve to enterprise channel” button on the dashboard (it might not translate nevertheless it’s circled in crimson).

Kakao Business upgrade to business channel

  • Click on “Apply” within the high proper nook.

apply button Kakao Business

  • Fill in all the fields together with your lacking info.

fill in fields to apply for business channels

Purposes take three to 5 enterprise days to be authorized, and also you’ll be notified by way of your registered KakaoTalk e-mail once they’re full. Should you’ve incorrectly crammed out any fields, your utility could also be rejected. Should you’re authorized, you can begin utilizing the BizBoard and having fun with the opposite advantages of a enterprise account.

Ceaselessly requested questions on KakaoTalk

With a possible language barrier and the truth that it’s comparatively new to audiences outdoors of South Korea, you might need extra questions on KakaoTalk. We’ve bought you coated with our KakaoTalk FAQ.

Is KakaoTalk secure?

Should you use it appropriately, KakaoTalk is certainly secure. The app affords normal safety features like 2-step verification to make sure that it’s not simply accessible to hackers.

Nevertheless, it is usually vital to notice that South Korean legal guidelines do enable the app to share chat historical past with workers, and there have been various libel cases which have included chat information from the app.

For additional safety, you may activate end-to-end encryption should you toggle the “Secret Chat” mode. You can too use a VPN so as to add extra anonymity to the app.

How a lot does KakaoTalk price for companies?

Whether or not you’re utilizing a KakaoTalk Channel or a KakaoTalk Enterprise Channel, each providers are fully free.

The latter service boasts much more options, nevertheless it additionally requires customers to acquire a South Korean enterprise license and different documentation.

Some options may require a South Korean telephone quantity. These aren’t unimaginable to get, however might show pricey.

Do KakaoTalk accounts expire?

For safety functions, KakaoTalk typically suspends accounts in the event that they’re inactive for a yr or longer. You would possibly nonetheless be capable of get it up and operating once more if that occurs, nevertheless it’s not foolproof. Many individuals have complained that they’ve misplaced their total chat historical past, so it’s most likely not well worth the threat.

The place can I get help for my KakaoTalk account?

Should you’ve bought any questions on your KakaoTalk account, they’ve bought a useful FAQ page of their very own — and it’s already out there in English. You can too attain out to their customer service desk.

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