What Is Patreon? A Creator’s Information To Making Cash in 2022


So your podcast viewers has exploded, however the income from these fancy sock adverts isn’t precisely overlaying hire but. Or perhaps you’re uninterested in social media algorithms hiding your content material from even your most devoted followers. Enter Patreon, a platform that makes it simple for content material creators to monetize their on-line following!

With Patreon, customers can launch a personalised subscription-based website in only a few simple steps, permitting creators to supply unique content material to subscribers and generate a constant month-to-month revenue.

Our Patreon deep-dive will assist you study the ins and outs of this platform and decide whether or not turning into a Patreon creator is the appropriate transfer for you.

What is Patreon?

Patreon is a membership platform that allows creators to run a subscription service for their content. Instead of setting up their own website and payment platform, creators can easily launch a personalized Patreon page in a few steps.

On Patreon, paying subscribers are called patrons. Each patron pays a fee for exclusive content from creators.

Patreon launched in 2013 and has over 3 million monthly active patrons and more than 185,000 registered creators. As of spring 2021, Patreon was valued at $4 billion.

Creators can supply subscriptions for a wide range of companies. Popular content formats embody:

  • Video (38% of creators)
  • Writing (17%)
  • Audio (14%)
  • Pictures (6%)

The Patreon app can be accessible for iOS or Android.

How does Patreon work?

Patreon permits creators to monetize their content material by making a paywall and charging patrons a subscription charge to entry their work. This clear enterprise mannequin is nice for each creators and patrons.

Creators know when their month-to-month earnings might be paid out and may depend on this revenue to help their work. As well as, patrons can see precisely how their subscription helps the creator and improve or cancel their membership with the clicking of a button.

So what’s Patreon used for? Creators can use the Patreon platform for all sorts of content material:

Writers would possibly share brief excerpts of tales with their Twitter followers. Then, to drive readers to their Patreon, they’ll allow them to know that the complete piece is on the market by subscribing to considered one of their membership tiers.

Supply: patreon.com/raxkingisdead

Photographers who publish examples of their work on Instagram can use Patreon as a vault for his or her content material. They will additionally entice patrons by providing particular perks like bodily prints of their favourite photos.

Example of how photographers use Patreon

how do photographers use Patreon continued

Supply: patreon.com/adamjwilson

Podcasters can simply interact with their listeners on Patreon. The Group tab features as a messageboard, the place patrons can depart messages and chat with different listeners in addition to the podcast hosts. Patrons would possibly get early entry to episodes or obtain particular content material like bonus episodes or a glance behind the scenes.

example of how podcasters use Patreon

podcasters use patreon to post updates

Supply: patreon.com/lovetosew

Musicians can publish new tracks forward of their launch date or share b-sides and demos with followers.

an example of how musicians use Patreon, this is a link to a full song that is only available for paying subscribers

Supply: patreon.com/pdaddyfanclub

Performers and streamers also can reap the benefits of Patreon’s safe, personal livestream function to cost a charge for an internet efficiency.

Patreon's livestreaming options

Supply: patreon.com/posts/livestream

On the whole, Patreon is a good alternative for brand new creators to construct a neighborhood and widen their attain, whereas high-profile or movie star creators can use Patreon to work together with followers in a complete new method.

How a lot can I earn on Patreon?

The platform is versatile sufficient to accommodate creators of all followings, so common Patreon revenue varies.

How a lot of your current viewers will convert to Patreon subscribers is determined by many various components, together with:

  • The kind of content material you create
  • The perks you supply to patrons
  • Your membership tier charges
  • The measurement of your present viewers
  • Your advertising efforts

Patreon's inverted funnel shows how patrons are only a small percentage of your total audience

Supply: blog.patreon.com/figuring-out-how-much-you-might-make-on-patreon

So, how a lot are you able to anticipate to earn? We’ve put collectively a hypothetical instance primarily based on a creator with 10,000 followers on Instagram (their main social channel).

Complete measurement of following 10,000 (Instagram)
% of “passionate” followers (who would click on by to study extra) 10%
Site visitors from Instagram to Patreon web page 1,000
% of visitors that converts into patrons 1-5% (10-50 patrons)
Common worth of every patron $5
Complete month-to-month Patreon revenue $50-$250

If that doesn’t sound like a lot, preserve studying. We’ve acquired suggestions that will help you develop your fan base and enhance your Patreon earnings.

How do I begin a Patreon web page?

The method of signing up as a Patreon content material creator is straightforward. Go to patreon.com/create to get began:

1: Choose a class that describes your content materialPatreon signup process

You’ll be able to decide as much as two classes:

  • Podcasts
  • Illustration & Animation
  • Music
  • Communities
  • Native Enterprise (restaurant, yoga studio, venue, and so on.)
  • Movies
  • Writing & Journalism
  • Video games & Software program
  • Pictures
  • Different

2: Does your work comprise 18+ themes similar to actual or illustrated nudity?

Patreon requires creators to state if they will offer 18+ content

This query would require you to reply Sure or No primarily based on the kind of content material you intend to supply.

3: Choose your foreign money

Patreon affords 14 currencies to select from, together with USD, CAD, Euro, GBP, AUD, and extra. Your memberships might be priced and paid out within the foreign money you select.

4. Do you need to supply unique merchandise?

For an extra charge, Patreon can deal with merchandise manufacturing, world delivery and help. This query would require you to reply Sure or No to proceed. You’ll be able to all the time choose No at this stage and add merch to your plan afterward. (Don’t fear, we focus on this in additional element afterward)

5. Need to reserve a customized URL to your Patreon web page?

To take action, you could join at the very least one social media account (Fb, Instagram, Twitter, or YouTube) in order that Patreon can confirm your id as a creator. It will help you set a customized URL to your Patreon, similar to patreon.com/hootsuite.

Your Patreon web page is nearly able to launch!

How do I customise my Patreon web page?

After you’ve accomplished the preliminary set-up, the web page editor will take you thru a couple of extra steps to customise your web page.

Begin with the fundamentals

When you’ve created your Patreon account and verified it by way of electronic mail, you can begin constructing your web page.

First, give your Patreon web page a reputation, then create a headline. Your headline needs to be a brief description of your content material that tells individuals what you do, like “creating weekly podcasts” or “writing essays.”

Add photos

Subsequent, you’ll be prompted to add a profile photograph and canopy picture. Patreon requires each account to have two photographs. These are the advisable codecs:

  • Profile image: 256px by 256px
  • Cowl picture: at the very least 1600px large and 400px tall

Write a compelling About part

Your Patreon About part is the very first thing potential patrons will see after they land in your web page, so be sure you paint a compelling image.

An excellent About web page will observe this primary construction:

  • Introduce your self. Who’re you and what do you do?
  • Clarify what your Patreon is for. Why are you utilizing Patreon to help your artistic profession?
  • Clarify how the funds might be used. How will you employ the cash you earn on Patreon to proceed creating? Patrons respect transparency, so be as clear as you may.
  • Thank readers for testing your Patreon. Share your enthusiasm for the way forward for your work!

You can too embed an image or add an intro video to this part. Visuals are useful as a result of they permit patrons to see precisely what they’ll get after they subscribe.

Choose your tiers

Begin by selecting a totally customizable tier starter equipment primarily based on the kind of content material you supply (video, music, podcasts, visible artwork, writing, native enterprise, all creators).

Patreon will then advocate starter tiers primarily based in your alternatives. These tiers are absolutely customizable and could be tailor-made to your preferences.

Patreon suggests tiers depending on the type of content you create

For instance, these are a couple of of the advisable tiers for Illustrators & Comics. Patreon has a customizable starter kit accessible for each kind of content material.

Determine if you wish to supply merch

Patreon also can assist you supply unique merch objects to your subscribers.

The platform permits you to customise your objects (like stickers, mugs, tote baggage, attire, and extra!) and choose the tier(s) that may obtain unique merch. Patreon then handles the manufacturing, delivery, monitoring, and help.

Join your socials

Linking social media accounts to your Patreon helps affirm your id so your patrons can subscribe with confidence. You’ll be able to hyperlink Patreon to Fb, Instagram, Twitter, and YouTube.

Arrange fee

As a creator, that is most likely one of the necessary steps. Let’s be sure to receives a commission!

You’ll want to supply the next fee data to obtain your Patreon payouts:

  • Fee schedule (both month-to-month or per creation, relying in your plan)
  • Your foreign money
  • Payout settings (the way you’d wish to receives a commission and tax data)

Choose your Web page Settings

Nearly carried out! Patreon requires a couple of extra items of data to get began.

You’ll add primary account data at this stage, like your authorized identify and nation of residence. This account data is not going to seem in your public web page. You’ll additionally set a couple of visible preferences, like the colour you need to use for the hyperlinks and buttons in your web page.

That is additionally while you’ll decide how clear you need to be as a creator. You’ll be able to select to make your earnings and variety of patrons seen to all web page guests. Patreon recommends making this data public, but it surely’s as much as you.

You’ll even be requested whether or not your work comprises any grownup content material. Patreon does enable grownup content material on the platform, so long as it conforms to their phrases of use. Simply remember that in case your web page is marked as grownup content material, it gained’t come up within the Patreon search outcomes.

Preview your web page, then hit the launch button!

Congratulations! You’ve formally launched your Patreon.

Be aware: Patreon opinions your content material while you launch. Critiques often take minutes, though some content material takes as much as 3 days to evaluation. You’ll be able to proceed enhancing your web page after you launch.

What can creators share on Patreon?

You’ll be able to create the next publish varieties:

Textual content Select a compelling title, then kind away! Textual content posts help you embed a number of photos throughout the textual content or add attachment recordsdata to your patrons to obtain.
Photographs Picture posts help you add photographs or embed picture URLs from different websites. This publish kind robotically generates a gallery while you add a number of photographs. Patreon helps a number of photograph codecs, together with .jpg, .jpeg, .png, and .gif file varieties as much as 200 MB.
Video To create a video publish, you may paste a video URL from one other website or join Patreon on to your Vimeo Professional account. Patreon helps embedded YouTube or Vimeo hyperlinks.
Livestream Patreon helps livestreaming by way of Vimeo, YouTube Stay, or Crowdcast. Creators get entry to computerized recordings, dwell chat, analytics, and no time restrict. Be aware that a few of these choices carry an extra charge.
Audio Audio posts help you add recordsdata or embed audio URLs from different websites. You can too add a thumbnail picture to your file, similar to album artwork. Patreon helps .mp3, .mp4, .m4a, and .wav; file measurement should be 512 MB or much less.
Hyperlink Insert the hyperlink you’d wish to share along with your patrons. The publish will show a preview of your hyperlink. Write an outline within the textual content discipline beneath to elucidate why you’re sharing this hyperlink along with your viewers (ex. Sharing your web site or Instagram profile).
Polls All Patreon membership tiers can run polls, which is a good way to get suggestions out of your patrons and find out how you may develop your subscriber base. Choose a minimal of two ballot choices, or add as much as 20 choices for patrons to select from. You’ll be able to set an expiration date and examine the ballot outcomes anytime, and it’s also possible to export the outcomes as a CSV file.

Each publish kind permits you to add tags to your publish so patrons can simply search by class (for instance, “month-to-month replace” or “bonus episode”). You can too select who can see this publish (public, all patrons, or choose tiers).

You may need particular or time-sensitive content material to share along with your patrons. In that case, you may create an early entry publish to permit choose tiers to see it earlier than anybody else. You’ll be able to even add particular charges to entry a selected publish if wanted.

Superior publish varieties embody:

Welcome Notes Ship your patrons a private welcome be aware & electronic mail after they be part of. This may be personalized for every subscription tier. You’ll be able to add or take away this function at any time.
Targets These posts give you a chance to explain what you’re engaged on and assist patrons perceive how their subscription helps your artistic work. You’ll be able to set two varieties of targets:
Earnings-based (“After I attain $300 monthly, I’ll …”) or community-based (“After I attain 300 patrons, I’ll …”)
Particular Gives Create your individual customized supply to attract in patrons and provides them entry to unique content material. You’ll be able to select from current advantages, similar to customized stickers, early-access tickets, and 1:1 chats, or design a suggestion that greatest represents your work.

How a lot does Patreon price?

For Creators

Making a Patreon account is free for creators, however charges apply after creators begin incomes cash on Patreon. Creators can anticipate to pay between 5-12% of the month-to-month revenue they earn on Patreon, relying on their plan kind.

Patreon presently has three plans accessible: Lite, Professional, and Premium.

Patreon currently has three plans available: Lite, Pro, and Premium.

Payment processing fees also apply.

For Patrons

Making a Patreon account is free. Nonetheless, month-to-month subscription charges will differ relying on which creator(s) patrons subscribe to and which membership tier they choose.

Creators set their very own membership tier construction. Some creators cost a flat charge:

patreon creator kate beaton charges a flat fee

Supply: patreon.com/katebeaton

Different creators function a tiered pricing construction that gives extra perks to patrons who pay a better charge:

The Love to Sew podcast Patreon

Supply: patreon.com/lovetosew

Patrons can improve or downgrade their subscriptions at any time. It’s additionally fairly simple to cancel in the event that they not want to entry the content material.

How can I make more cash on Patreon?

In case your Patreon wants slightly assist getting off the bottom, it’s time to get strategic. Right here’s tips on how to develop your Patreon revenue utilizing a multi-pronged method.

Develop your whole addressable viewers

Begin by specializing in rising your following on different social media platforms (like Instagram, Twitter, YouTube, and so on.).

Should you don’t have a presence on a number of platforms, now’s the time to begin! Develop your advertising technique to make sure that you’re reaching as many potential subscribers as attainable.

Unsure the place to get began? Take a look at our guide to the newest social media apps and platforms for inspiration.

Develop your proportion of “passionate” followers

Create a video or textual content publish to inform your story and construct a private reference to followers. Clarify how supporting your Patreon web page advantages you as a creator, and describe how your Patreon revenue permits you to create extra content material or offers you the pliability to be extra artistic.

Drive visitors to your Creator web page

Point out your Patreon web page in every single place: add a hyperlink to your social media bio(s), carry it up in podcasts or interviews, and embody a hyperlink in your month-to-month e-newsletter or e-blast. Repetition will assist drive visitors, and elevated visitors may end up in greater conversion from potential subscriber to patron.

Use free content material to transform visitors into patrons

Free content material is a good way to entice potential patrons. Give guests a sneak peek of your Patreon content material to allow them to know what to anticipate in the event that they turn out to be a patron.

Create a couple of public (free) posts to present potential subscribers an thought of the kind of content material they’ll anticipate. You can too run giveaways or particular promotions to generate buzz (ex. “enroll earlier than the tip of the month to be entered within the draw”).

Develop the typical worth of every patron by creating extra membership tiers

Having a number of membership tiers can incentivize current patrons to “degree up” and pay extra for his or her month-to-month subscription. Create particular advantages or rewards tailor-made to your content material kind and add worth to your patrons. Make certain to distinguish between your tiers so patrons can simply see what they’ll get after they improve.

Continue learning!

The Patreon polling function is a good way to get suggestions out of your patrons and achieve perception into why they subscribe to your content material so you may determine tips on how to develop your subscriber base.

The Patreon Blog is a good useful resource for creators who need to study extra about operating and rising a artistic enterprise or keep updated with Patreon’s updates and new options.

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