Wix Assessment: A High Web site Builder

Disclosure: This content material is reader-supported, which suggests if you happen to click on on a few of our hyperlinks that we could earn a fee.

Wix is an distinctive web site builder, permitting you to create a extremely useful {and professional} web site with zero coding expertise. Even internet builders have entry to quite a few instruments to boost their website’s customization and performance.

In my view, Wix is the very best web site builder for common use, whether or not you’re a photographer, musician, restaurateur, blogger, or simply establishing a small ecommerce enterprise.

Wix In contrast To The Finest Web site Builders

Whereas most web site builders are likely to deal with area of interest markets like ecommerce or content material administration, Wix is a jack of all trades. This web site builder casts a large web, making it enticing to every kind of people that want professional-looking web sites rapidly and cheaply.

Whether or not you’re a seasoned restaurateur trying to promote your corporation, a startup venturing into your first on-line enterprise, or an skilled internet developer with out the time or sources to create a web site from scratch, Wix will be just right for you. 

Be sure you see all of my top picks for the very best web site builders earlier than you determine Wix is the most suitable choice for you. There, I evaluate three extra providers in separate classes and embody an in-depth information specializing in various kinds of web site builders, what standards it is best to think about when selecting the very best web site builder, and extra.

Who Is Wix Finest For?

Whereas it’s simple to be transfixed by Wix’s advertising and options, the reality is that this web site builder targets a specific viewers.

Wix works exceptionally effectively for people or small companies that need a skilled web site however don’t wish to trouble with hiring an online developer, registering a site title, discovering a internet hosting firm, and all that goes into establishing knowledgeable web site.

Wix does an ideal job of creating an internet presence extra accessible to small companies and people.

Wix web sites are enticing, comparatively low-cost, and fast to arrange. Wix additionally caters to various niches, together with running a blog, pictures, ecommerce, music, occasions, hospitality, bookings, eating places, boards, and rather more.

Wix’s industry-specific themes, design templates, instruments, and sources typically really feel like the corporate had you in thoughts when creating its platform. Nevertheless, this all-inclusive tackle web site constructing can also be Wix’s Achilles heel.

The platform merely doesn’t supply adequate performance and scalability for bigger companies and greater ecommerce web sites. For this, Shopify could be a significantly better choice. 

Wix: The Professionals and Cons        

Certainly one of Wix’s best-defining options is the liberty it provides. You may create your perfect website, right down to your most well-liked pixelation.

Whereas freedom is an effective factor, newbies could discover the design potential barely overwhelming. Wix treatments this by providing in depth sources, together with step-by-step tutorials, movies, articles, and a wealth of knowledge that will help you grasp the editor.

Wix additionally has distinctive components that you simply don’t see fairly often with web site builders. For instance, the Repeater function permits you to simply replicate components for checklist objects with an analogous structure and design however totally different content material.

One main problem when utilizing a web site builder is differentiating your web site from rivals utilizing the identical themes and templates. Wix provides much more customization choices than Weebly and sure different rivals.

You may inform that Wix prioritizes the person’s capacity to create distinctive web sites. The design prospects are limitless, particularly within the palms of a seasoned developer.  


Intuitive Interface: Whereas the drag-and-drop function is hardly a revolutionary idea amongst web site builders, Wix succeeds on this regard. You might have unbridled freedom to maneuver components round with few restrictions. Moreover, the platform provides tips that will help you get the dangle of the instruments and templates. Wix additionally helps you to preview your cell website moderately than cross your fingers that the cell website shall be simply pretty much as good because the desktop model.

Sturdy App Market: Wix has loads of built-in instruments to get began, however you would possibly want extra performance in your website. Wix has a extremely populated app market that provides apps and widgets for nearly any performance you possibly can consider, together with occasions bookings, stay chat, publication, running a blog, opt-in varieties, pop-ups, on-line advertisements, boards, and rather more. The app market provides greater than 250 integrations protecting virtually each conceivable space of your on-line presence.

Constructed-In search engine marketing: It’s one factor to create a phenomenal web site, however a completely totally different territory getting your website in entrance of eyeballs. You may fill in metadata and key phrase tags associated to your area of interest, and Wix will assist you rank in the various search engines. Moreover, Wix helps you to edit your URL format for every web page to spice up your website’s Google rating. For those who aren’t fairly able to spend money on SEO, Wix is a good start and requires minimal effort in your half.

Distinctive Safety: One thing few individuals take into consideration when constructing their web site is how you can shield the info of your website and that of your website’s guests. Good factor is, with Wix, you don’t even must. Their managed safety components, together with built-in TLS 1.3 encryption and DDoS safety, safe ecommerce funds, and maintaining all platform components compliant with the best {industry} requirements, imply you gained’t must carry a finger to make sure your website is safe.

A Dependable Platform: Wix places within the work to verify the websites their customers create are reliably out there. Via 24/7 platform monitoring and their highly effective array of information facilities, you’ll virtually actually by no means expertise downtime for any website you construct on Wix. In addition they supply auto-scaling expertise so your website can deal with massive, sudden rushes of visitors with no degradation of the person expertise. Wix even automates backups of your website information, so if something does go awry, you possibly can restore all the things had earlier than and proceed alongside as regular.

Tons of Templates: Wix provides 500+ industry-specific templates that will help you construct your web site. Wix helps you to type and choose templates by {industry} to slender down your choices, together with tourism and journey, company, pictures, ecommerce, music, and extra. The templates are all high-quality and designer made. If you’re fearful about boiler-plate choices, these templates are extremely customizable. You may edit content material, change the positioning title, delete sections, substitute pictures, and tweak the template to make it your personal. Wix has one of many largest template libraries of any web site builder on the market.  

Versatile Plans: Wix has an reasonably priced entry-level plan if you could create a fundamental private web site. Must you want extra performance, merely improve to a premium plan for as little as $4.50 monthly. Additionally, Wix gained’t lock you right into a contract. Many web site builders want you to decide to a 24 or 36-month contract for premium options. With Wix, you possibly can select to cancel your subscription at any time. This flexibility works notably effectively if you happen to aren’t positive concerning the path you wish to take together with your internet presence.

All-in-One Answer: Along with your Wix subscription, you don’t have to fret about internet hosting, area*, SSL certificates, downtime, safety, web site pace, or any of the sensible components of operating a web site. Wix takes care of all that for you, included in your month-to-month subscription. The platform additionally has a really responsive buyer help staff that will help you together with your website’s issues. You may contact buyer help by way of electronic mail, chat, or direct cellphone name.

*Wix provides a free area voucher legitimate for one yr with most subscriptions. Area extensions embody .com, .org, .web, .biz, .xyz, .area, .photos, .co.uk, and .information.


No Limitless Plans: A large variety of web site builders supply limitless storage or limitless bandwidth. Though Wix supplies limitless bandwidth for its Enterprise and Ecommerce plans, there may be nonetheless a storage restrict. This omission reinforces my opinion that Wix is supposed for people and small companies moderately than giant ecommerce enterprises.

Rigid Templates As soon as Stay: You may customise your Wix’s web site templates to your coronary heart’s content material, however as soon as you might be locked in, that’s it. You can not change your template as soon as your website goes stay. Whereas this won’t be such an enormous drawback for a private web site, it could spell bother down the road for an internet enterprise that continues to develop, morph, and evolve over time.

You Can’t Export Your Web site: To piggyback on the con above, Wix can lock you right into a long-term dedication even and not using a contract. As soon as on the Wix platform, you might be locked in for all times. You can not switch or export your web site to a different platform. Once more, this is probably not an enormous deal for a small enterprise or a person. Nevertheless, a fast-growing startup can have issues down the road if Wix can now not meet its wants.  

Wix Pricing

Wix paid plans fall into two classes; Web site Plans and Enterprise & Ecommerce Plans. Every class has particular person tiers, as you’ll quickly uncover.

Earlier than I get to the nitty-gritty of Wix’s pricing construction, there are a few issues price mentioning.

First, Wix’s marketed pricing relies on an annual subscription. You might have the choice of paying month-by-month, however it should price extra. Don’t be stunned in case your month-to-month billing is a little bit larger than marketed on the web site. It’s all within the tremendous print.

Secondly, your free area is just out there for one yr. After that, it’s a must to pay an annual premium. Moreover, you might be solely eligible for the free area if you happen to pay for the entire yr prematurely. You lose out on the supply if you happen to select the month-to-month funds.

Wix Web site Plans

Join Area 

Ranging from the far proper, Join Area is probably the most fundamental plan. This selection prices $4.50 monthly and doesn’t include a free area. Additionally, your web site will show Wix advertisements. You may nonetheless join your present or customized area title to your Wix website. This plan additionally comes with:

  • 24/7 buyer care
  • Free SSL certificates
  • 500MB space for storing
  • 1GB bandwidth

A few of the options you’ll be giving up right here embody the power to add and stream movies in your website, website booster app, social media emblem information, and customer analytics app (search engine marketing software).

I solely suggest this selection if you wish to put collectively a easy informational web site or portfolio on the lowest doable worth. Nevertheless, contemplating that you simply’d have severely restricted bandwidth, Wix advertisements, and a Wix-branded URL, this isn’t the sort of website that would conceivably rank excessive on Google. There are very restricted use-cases for this plan.  


This selection prices $8.50 monthly and is a wonderful different to the Join Area for a easy private web site. This plan comes with a free area, otherwise you join a customized area.

This selection provides 2GB bandwidth, 3GB space for storing, 24/7 buyer care, and half-hour of video. Nevertheless, you’ll be shedding out on social medial emblem information, a customer analytics app, a website booster app, and knowledgeable emblem.

Finally, you might be getting a superb deal for a low-traffic however professionally finished web site. You may all the time improve to the next plan ought to your wants change.


This Wix plan targets freelancers and entrepreneurs. It would price $12.50 monthly in alternate for 10 GB of space for storing and limitless bandwidth. You additionally get a free SSL certificates, no Wix advertisements, a free area for one yr, one video hour, a customer analytics app, and a website booster app.

If you wish to begin knowledgeable web site or on-line enterprise, the limitless plan will serve your wants higher than the Combo plan for a nominal worth hike.


The value shoots up moderately drastically with the Wix VIP plan. This one prices $24.50 monthly. For the value, you get all of the options not included within the different plans and a few add-ons. These embody:

  • Free area for one yr
  • Take away Wix Adverts
  • Limitless bandwidth
  • 35GB space for storing
  • Free SSL certificates
  • Social medial emblem information
  • Customer analytics app
  • 5 video hours
  • Skilled emblem
  • 24/7 buyer care

I like to recommend this plan for a longtime enterprise desirous to make its on-line presence.

Wix Enterprise & eCommerce Plans

For those who plan to just accept on-line funds, Wix provides three tiers below its Enterprise & Ecommerce Plans.

All enterprise and ecommerce subscriptions supply:

  • Safe on-line funds
  • Buyer accounts
  • Plans & recurring funds
  • Take away Wix advertisements
  • Customized area
  • Free area for one yr
  • Video hours
  • Limitless bandwidth

Enterprise Primary

This plan prices $17 monthly and provides 20GB space for storing and 5 video hours along with the above-listed options.

Enterprise Limitless

You get all of the Wix Enterprise Primary options, besides this time, you get an extra 15GB (35GB complete) space for storing. This plan prices $25 monthly and ensures ten video hours as an alternative of 5. The excellence between the 2 plans when it comes to choices is negligible most often.

I counsel you begin with the Wix Enterprise Primary plan and solely improve to Enterprise Limitless when you have good cause to take action.   

Enterprise VIP

This tier prices $35 monthly. Essentially the most outstanding improve is proprietary buyer care. For those who worth buyer help or have nightmares of your website happening at a vital hour, that is the plan for you.

Moreover, Wix Enterprise VIP permits you to create custom-made reviews from the info you acquire. This performance isn’t out there on any of the opposite enterprise and ecommerce plans. Moreover, you get limitless video hours on this plan.

I like to recommend Enterprise VIP for established companies.  

Wix Product Choices

Wix permits individuals with little to no coding expertise to create a web site from scratch. To this finish, Wix provides all of the options you would wish to create knowledgeable web site.

Wix Editor

The Wix editor is the platform’s primary function, permitting you to create a web site from scratch with little or no coding expertise. This editor is among the many most sturdy on the market, and is intuitive and feature-packed, and may deal with nearly any sort of web site you throw at it.

The Wix editor provides greater than 500 designer-made and industry-specific templates. You may flick thru the templates primarily based on {industry} to make issues simpler. You get complete design freedom, together with dragging and dropping template components to get the right website.

Suppose you’re fearful about your website trying the identical as everybody else’s. In that case, Wix permits you to add scroll results, video backgrounds, animation and show your textual content and movies. You can even select from greater than 100 fonts with the choice to add your personal.  

Wix additionally helps you to create a mobile-optimized website independently of your desktop website. Moreover, the Wix Cell app lets work in your website from a smartphone (hopefully one with a big display screen!) or a pill.

General, Wix provides glorious design flexibility with out being too overwhelming for newbies. This web site builder treads the skinny line between being feature-rich and straightforward to make use of.

Wix Synthetic Design Intelligence (ADI)

If you’re pressed for time or the platform’s performance is proving a little bit overwhelming, Wix can actually construct the positioning for you.

The ADI provides a hands-off method to personalised web site constructing. Merely enter your social media profiles (Twitter, Fb, Instagram, and many others.) or web site. The AI will extract enterprise data from these pages and create the primary draft of your web site.

You may then tweak and customise the positioning to suit exactly what you might be searching for. To make your job even simpler, the ADI function provides useful ideas and prompts all through the method that will help you create the right web site.

Wix succeeds at pushing boundaries, and this Wix ADI is a function you gained’t see too typically in the marketplace.

Velo by Wix

Though Wix primarily focuses on individuals with minimal to no expertise creating a web site, this platform does have one thing for amateurs and extra skilled internet builders.

Velo by Wix provides extra freedom to create the web site simply the way you need it. Wix helps you to use your supply management instruments and code editors and work in your surroundings of alternative or on-line.

Moreover, you need to use exterior information sources or use Wix’s built-in databases. Velo by Wix makes use of an open platform, permitting you to connect with an exterior information supply and third-party information sources.

Wix Skilled Suite of Options

Wix has all of the instruments you would wish to create and keep your web site. Most plans supply a free customized area title with the choice to attach your present area. You additionally get free web site internet hosting and knowledgeable mailbox full with a customized electronic mail to match your model and area title.

Moreover, Wix provides contact administration that will help you acquire and handle contacts and subscribers from a single dashboard. Extra options embody:

SSL Certificates: Wix provides a free SSL certificates that will help you with web site safety and search engine marketing.

Social Instruments: You may simply join all of your social media accounts to your Wix web site.

Analytics: Wix retains monitor of your internet efficiency, together with in-depth stats that will help you make data-driven choices.

Contemplating that Wix principally targets small companies, freelancers, and people, it’s onerous to fault its function swimsuit. Its all-in-one method to web site constructing takes an enormous load off your again when creating your on-line presence.

Wix Enterprise and Ecommerce

One other space the place Wix excels is its industry-specific choices for companies and ecommerce websites. First, Wix helps you to construct an internet retailer from scratch. Ecommerce options embody a storefront, order-tracking, custom-made transport and tax guidelines, coupons and reductions, and a number of cost strategies, amongst different options.

Whereas these options work effectively for a small enterprise, Wix isn’t effectively suited to a big on-line enterprise that depends totally on on-line gross sales. For starters, Wix solely helps a handful of cost strategies. There’s a good probability a big firm will want the assistance of third-party cost gateways to get round this limitation.

Moreover, its built-in ecommerce options aren’t all that highly effective in comparison with rivals corresponding to Shopify. 

On the upside, the industry-specific ecommerce choices embody:

  • Wix Reserving
  • Wix Shops
  • Wix Weblog
  • Wix Music
  • Wix Images
  • Wix Occasions
  • Wix Movies
  • Wix Eating places

With these choices, you get industry-specific templates, options, and performance. This method makes your work a lot simpler.

For instance, Wix Bookings permits you to settle for on-line funds, settle for bookings across the clock, and ship auto-reminder emails to your purchasers. Wix Images helps you to tweak your picture’s sharpness and high quality, safe your images with built-in watermarks, and show your photos in over 30 galleries.

You could want a extra sturdy web site builder for a big ecommerce retailer. Nevertheless, for a small enterprise, skilled weblog, or freelance enterprise, Wix ticks all of the packing containers.

The Finest Web site Builders

To get a extra complete view of how Wix stacks as much as the competitors, please make sure you try my Top 4 Best Website Builders put up.

  1. Wix – Finest for common use
  2. Weebly – Finest for rookies
  3. Shopify – Finest for eCommerce
  4. WordPress – Finest for content material administration

General, Wix is an distinctive web site builder for a choose group of individuals, together with small enterprise homeowners, freelancers, professionals, and bloggers. Whereas Wix additionally works effectively for small ecommerce companies, you might must look elsewhere in case you are creating a large on-line enterprise. Wix is user-friendly, extremely useful, and provides glorious worth for cash.  

Consulting with Neil Patel

See How My Company Can Drive Large Quantities of Visitors to Your Web site

  • search engine marketing – unlock huge quantities of search engine marketing visitors. See actual outcomes.
  • Content material Advertising and marketing – our staff creates epic content material that can get shared, get hyperlinks, and appeal to visitors.
  • Paid Media – efficient paid methods with clear ROI.

Book a Call

Source link

Your Mama Hustler