YouTube’s New Podcasts Platform is Now Stay for Some US Customers
YouTube’s taking its subsequent steps into podcast internet hosting, with some customers now capable of entry a devoted podcast web page within the app, which is able to ultimately allow podcasters to feed their exhibits straight into YouTube, including one other promotion floor for his or her content material.
As you’ll be able to see on this instance, many of the listed podcasts, at current, hyperlink to YouTube accounts and movies of the identical, with audio variations accessible for every, offering one other method to higher combine your YouTube and podcast content material strategy.
As per 9to5Google:
“Obtainable on desktop net and cell, it’s very rudimentary at this level. There are carousels, which could be expanded by way of ‘Present all’, for ‘In style episodes’, ‘In style podcast playlists’, ‘Really useful’, and ‘In style podcast creators’. The remainder of this web page hyperlinks to numerous classes: Comedy, True Crime, Sports activities, Music, and TV & Movie.”
YouTube has confirmed the test, explaining that:
“The podcast vacation spot web page on YouTube helps customers discover new and common podcast episodes, exhibits and Creators, in addition to advocate podcast content material. It’s at the moment accessible within the US solely.”
So it’s nonetheless very restricted at current, however it’s the following step in YouTube’s podcast plans, which is able to ultimately present one other consideration for constructing your YouTube and podcast viewers.
YouTube’s transfer into podcasts was revealed earlier this year, by way of a leaked pitch deck which supplied a primary overview of the platform’s plans to extra immediately incorporate podcasts into the YouTube expertise.
As famous, podcasters will ultimately be capable of feed their audio exhibits in by way of RSS, with YouTube providing audio advertisements, analytics, and extra to assist them showcase their audio choices.
In some methods, it appears unusual that the main video platform is shifting into audio as effectively, however with podcast listenership on the rise, and audio choices gaining recognition, there’s clear worth in YouTube incorporating podcasts as one other potential development ingredient.
As highlighted within the above picture, many common YouTubers now have their own podcasts anyway, which they share to the platform by way of in-studio video clips, which primarily implies that YouTube already hosts a number of audio-focused content material both approach. On the identical time, YouTube has additionally made music a much bigger focus, with audio-only listening options offering one other means to eat YouTube content material.
In late 2020, YouTube reported that music streaming had reached an all-time high, whereas YouTube Music itself now has greater than 77 million paying subscribers. So whereas visible components stay central to the platform’s broader providing, there’s clearly important curiosity in audio-only content material as effectively, whereas YouTube additionally added audio only ads back in 2020, as a part of its broader push to maximise YouTube Music.
On stability, the combination of podcasts makes a number of sense, in offering extra methods for creators to solidify bonds with their viewers.
YouTube hasn’t supplied any additional particulars at this stage, however an official announcement is anticipated someday quickly.